Alex Salkever

Alex Salkever is an American author, consultant, and entrepreneur whose expertise lies in applying technology to create meaningful customer experiences. He is also a contributing writer for various publications, including Entrepreneur Magazine and Fast Company, where he has explored the changing landscape of the business world. Salkever has authored five books, including Driving Ecommerce: The Definitive Guide to Successful Online Retail, How to Reboot Work: Transform How You Work in the Age of Entrepreneurship, and The Leap: How to Survive and Thrive in the Sustainable Economy.

Salkever was born in Oceanside, California, and grew up in San Diego. He attended Harvard University where he earned his BA in economics and Spanish literature in 2000. After college, Salkever worked as the communications director of a nonprofit before joining the president's technology advisory panel at the White House in 2001. After his tenure with the White House, Salkever moved to Silicon Valley to take up consulting, where he worked as a New-business Consultant with The Innovator's Fund. He then returned to his specialized field of study, leading The Leap Campaign as the campaign director for three years.

Driving Ecommerce is Salkever’s book exploring the changes in the retail landscape and how companies can create successful customer experiences through ecommerce. To write this book, Salkever conducted extensive interviews with leaders in the ecommerce field, discussing their successes and failures. He found that ecommerce only succeeds when companies take the customer journey into account and optimize their products and services for the customer in mind. Using case studies and expert interviews, Salkever explains the different types of ecommerce businesses and how each can be applied to create a successful online shopping experience.

In How to Reboot Work, Salkever looks at the changing nature of work and explores the concept of entrepreneurship. He argues that real opportunity lies in the ability to create something new. Salkever looks at the rise of the “gig economy” and examines the rise and fall of startups, while also exploring the impact that technology and the digital age has had on the traditional workplace dynamic. He provides guidance on how to navigate uncharted waters in the tech industry and offers practical advice on how to develop a business.

In The Leap, Salkever dives into the world of sustainable economics and examines the impact that sustainability has had on businesses, governments, and communities. He highlights some of the successes and failures that have been made in the green economy as well as how companies can adjust their business models to succeed in this new age of sustainability. He also introduces the concept of “multi-socialism,” a term he coined to describe the intertwined interests of public and private entities when it comes to affecting change in regards to the environment.

Alex Salkever is a sought-after expert in the fields of technology, entrepreneurship, and sustainable economics. His books provide invaluable insight into the changing business landscape and offer up ideas and strategies that can help companies, entrepreneurs, and governments succeed in today’s digital economy.