Alina Wheeler

Alina Wheeler is a leading brand strategist and author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, one of the most comprehensive books for industry professionals looking to master the process of creating and maintaining a successful brand. With over 25 years of experience in corporate setting, she has a wealth of knowledge in corporate identity and branding. Wheeler has held a variety of roles in brand and design management at companies such as Johnson & Johnson and Campbell Soup Company, demonstrating her expertise in creating consistent, intentional brand messaging and visual identity.

Beyond her work in brand and design, Wheeler has written extensively on the subject of corporate identity and needed to build brand recognition. Her book, Designing Brand Identity, demystifies the process of creating a successful brand by breaking it down into four distinct elements: research and strategy, design development, implementation, and evolution. From concept to testing, Wheeler guides readers through the entire process of creating a meaningful, enduring brand.

Wheeler’s book is full of insightful and practical advice for brand professionals, intended to help them make the most of the branding process. She provides detailed explanations of the various elements involved in each stage of brand development, from determining a target audience to developing successful visual elements. Further, Designing Brand Identity delves into the complexities of brand differentiation and how to build lasting recognition through effective communication and messaging on various platforms.

In addition to Designing Brand Identity, Wheeler also authored Corporate Identity Essentials, a must-read for corporate branding practitioners. This book offers an overview of the fundamentals of corporate identity and how to develop an effective and consistent branding strategy. From organizational positioning and naming strategies to developing a unique brand voice, Corporate Identity Essentials serves as a comprehensive guide to creating standout brands that resonate with their target audiences.

Alina Wheeler’s expertise and experience are essential in helping companies refine their brand identities. Her books are essential resources to businesses seeking to create or update their corporate identities. Designing Brand Identity and Corporate Identity Essentials provide the necessary frameworks and guidelines for creating cohesive and unified brands.