Ann Handley

Ann Handley is a best-selling author and founder of the content marketing consultancy MarketingProfs. Her work has been featured in prominent media outlets such as The Wall Street Journal, Forbes and the Harvard Business Review. She has been called a “content guru” by Fast Company and has been featured on many podcasts, radio programs and television shows. In 2017, she was featured in Forbes’ “30 Must-Follow Women Entrepreneurs.

Ann Handley’s career started in the world of journalism, first at newspapers in the Boston area and then at the Associated Press in London. Throughout her career she has written for publications such as The Boston Globe and USA Today. She began to specialize in internet marketing in 1997. In 2004, she co-founded the content marketing agency MarketingProfs and in 2009, she published her first book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Ann Handley is an ardent believer in the power of content marketing and provides practical marketing advice to companies of all sizes. Her presentations and lectures on topics such as “The Future of Content” and “Why Content Matters” have taken her all around the world. She is passionate about helping companies create better content and is a big advocate of using content to create conversations and meaningful relationships with customers.

Ann Handley’s second book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, was published in 2014. The book emphasizes the importance of writing as a key factor for business success. In it, she discusses topics such as creating persuasive content, improving grammar and being better story-tellers.

In addition to her books, Ann Handley has also launched several e-courses to help businesses create better content and improve their marketing strategies. Her courses, such as “Content Marketing Strategy For Your Business” and “Content Writing 101,” offer guidance and advice on how to create compelling content that engages and converts readers.

In recent years, Ann Handley has also been active in the podcasting space. She has launched two popular shows: The Marketing Shortcut, in which she interviews industry experts, and Total Annarchy, her own show about the power of content.

Whether through her books, speeches, courses or podcasts, Ann Handley has been a regular source of inspiration for content marketers around the world. Her creative approach to content writing and her commitment to helping businesses master the art of content marketing have positioned her as one of the leading content marketing authors of our day.