Anthony W. Ulwick

Anthony W. Ulwick is an author and entrepreneur who has brought his successful career of creating groundbreaking business products to the world of books. As a leading voice on the topics of innovation, customer engagement, and service design, he has been acknowledged for transforming the way companies interact with their customers. He is best known for his book, “Out of the Box: Strategies for Achieving Profits Today,” which focuses on the seven key principles for unlocking the more complex issues of becoming a successful, customer-driven business leader. By taking a distinctly different point of view from traditional market research, Ulwick demonstrates how to bridge the gap between theory and practice.

The author’s career began in 1982 when he founded his first technology venture. After successfully selling his business, he joined forces with several business partners. The company achieved significant success, winning awards such as Fast Company’s Top 100 Innovative Companies. This exposure inspired Ulwick to write his first book on technology-driven innovation.

With the success of his first book, Ulwick decided to build on his research, looking beyond the technology sector to identify the key factors that influence organizational results. His findings included the need to align customer requirements with business objectives. The key element of his research became the topic of his second book, “The Power of Market Platforms.”

This work, which focused on creating platforms and strategies that foster customer engagement, sold more than 250,000 copies worldwide and earned Ulwick additional honors, including the Innovation Award from the Stanford Graduate School of Business.

Ulwick’s third book, “Out of the Box: Strategies for Achieving Profits Today” was a bestseller. This book served as the cornerstone of his fame, with sales surpassing one million copies. Here, Ulwick elaborates on the seven key principles used to unlock the secrets of customer-driven business success. He further illustrated how to implement these strategies, in order to create successful, sustainable, and lasting teams.

Throughout his career, Ulwick has successfully bridged the gap between theory and practice, combining both traditional and technology-driven strategies. He has contributed expertise on numerous consulting engagements, providing strategic advice in the banking and financial services industry. Clients such as American Express, Chrysler, Oracle Corporation, and Sony Corporation have all benefited from his unique insights.

An authority on customer engagement and service design, Ulwick has also been personally invited to speak at the two most respected industry forums, TED and the World Innovation Summit. Here, he shares his knowledge and provides guidance to entrepreneurs, corporate executives, and aspiring business owners.

Today, Anthony W. Ulwick continues his mission of helping organizations across the world make their mark on the ever-changing business landscape. With his tried and tested strategies, he is the go-to resource for creating successful and sustainable customer-driven business models. His groundbreaking ideas are followed by those in charge of leading organizations into the future.