B. J. Fogg
B.J. Fogg is an American author, speaker, and behavioral scientist from Palo Alto, California. He is the founder and head of the Stanford Behavior Design Lab, where he teaches courses on persuasive technology, health behavior change and habit formation. He has written and lectured about behavior, technology and psychology for 20 years and holds a Ph.D in psychology from Stanford University.
Fogg has written several books on the topics of behavior change, habit formation, and persuasive technology. His first book, Persuasive Technology: Using Computers to Change What We Think and Do (2003), was the first book to introduce the concept of persuasive technology and its potential applications. In this book, Fogg discusses how to design persuasive digital technologies to influence and motivate people to change their behavior. His second book, Tiny Habits: The Small Changes That Change Everything (2019), applies Fogg’s behavior model and teaches readers how to make small changes to build powerful habits.
In 2002, Fogg founded the Stanford Behavior Design Lab, a non-profit research center dedicated to advancing the understanding and use of behavior science. He has also been awarded numerous honors and awards for his work, including being named one of the top 10 psychologists by the American Psychological Association and one of the 100 most creative people in business by Fast Company magazine.
Fogg’s research and teachings have informed the approach of various companies and institutions. He wrote the “Fogg Method” for designing persuasive technology, which has been implemented by companies such as Google, Apple and Microsoft. His method has also been used to design public health initiatives, such as SmokeFree Schools, which has helped students reduce their smoking rates by 30%.
In his book Tiny Habits, Fogg looks at how small actions over time can make a big difference in our lives. He outlines a strategy for creating and sustaining new habits over the short and long term. He also provides examples of how small steps can lead to big changes.
As an advocate for behavior science and persuasive technology, Fogg has also spoken at prominent events such as TED talks, the World Economic Forum, and the US Congress. He has produced numerous online courses, lectures, and workshops and has consulted for various industries, including academia, the business sector, and the U.S. government.
The success of Fogg’s research and teachings, coupled with his inspiring and motivational lectures, has made him one of the most sought-after thinkers in behavior science and persuasive technology. He is an advocate for using technology to help people change their behavior, and his work continues to help people around the world lead more productive and fulfilling lives.
