Barry Feldman
Barry Feldman is an American author and business coach who works with entrepreneurs, marketing professionals, and business owners in helping them reach their goals. He has written several books on marketing, brand strategy, customer experience, content marketing, and more.
Feldman began his career as a content marketing executive and developed numerous award-winning campaigns for high-profile companies. He has written extensively in print and online on topics such as personal branding, customer engagement, and marketing technology. He has also been featured in publications like Entrepreneur and the Wall Street Journal and has spoken at an international TEDx event.
In 2014, Feldman’s first book, “The Impatient Marketer’s Guide to Success” was released. The book focuses on motivating and guiding entrepreneurs, small business owners and marketers to achieving measurable, effective results with their campaigns and customer experience initiatives. He also provides strategies and tactics to help them stand out from their competitors in the market.
Feldman's second book, “Engagement Marketing: How Small Business Wins in a Socially Connected World” was released in 2017. This book emphasizes the importance of embracing new technology, connecting with customers in real-time via social media, and leveraging customer data to create more meaningful engagements with them. He also provides insights on how to measure and optimize customer experience to drive better results.
Feldman’s latest book, “The CX Factor: How to Create Insanely Great Customer Experiences” was released in 2019. The book explores the impact customer experience (CX) has on the modern business and the importance of taking customer feedback seriously. Feldman outlines strategies for creating a CX strategy and ways to audit current customer experience initiatives. He has also provided helpful tips and best practices to help organizations drive greater levels of customer loyalty.
For those looking to build their brand, Feldman’s books provide valuable insight and actionable advice. He believes businesses should focus on creating a customer-centric culture, leveraging customer data to drive customer insights, and delivering value to customers that provide memorable experiences. In addition to his books, Feldman also regularly speaks at events and provides online resources for entrepreneurs to improve their customer experience.
Overall, Barry Feldman has made a name for himself in the marketing and customer experience arena. He has written several award-winning books and regularly speaks to audiences on customer experience, personal branding, and marketing technology. Feldman’s books are must-reads for entrepreneurs, small business owners, and marketers looking to gain insights on creating memorable customer experiences and driving better results.