Benjamin Yoskovitz

Benjamin Yoskovitz is a Canada-born, San Francisco-based entrepreneur and the author of a number of popular business books. He is best known for his books on the Lean Startup methodology, a process he popularized through his blog and writing. He is also the co-founder of the Lean Analytics Conference and the Lean LaunchPad accelerator.

Ben Yoskovitz has a long track record in the startup world, making his beginnings as an engineering and product manager at several companies. After working at a variety of startups, he eventually landed a role as an Entrepreneur in Residence at AlphaLab and then joined short-term incubator Viaweb. While at Viaweb, Yoskovitz worked on launching a number of different products before leaving in 2004 to develop the Lean Startup methodology.

His first book, Lean Analytics: Use Data to Build a Better Startup Faster, was published in 2013 and quickly gained traction. The book addressed a gap in the startup methodology, showing how founders and entrepreneurs could use data-driven decision-making to achieve success. The book was so successful, Yoskovitz and his co-author, Alistair Croll, expanded their approach into Lean Analytics conferences held around the world.

In addition to Lean Analytics, Yoskovitz co-wrote Lean Enterprise: How High Performance Organizations Innovate at Scale (2015), which builds on his Lean Startup research. In Lean Enterprise, Yoskovitz and co-author Yves Morieux, help organizations the necessary tools to transition their organization to an agile, customer-centric one.

Yoskovitz published another book, “Lean B2B: Build Products Businesses Want,” in 2017. This book addressed the particular challenges faced by businesses selling products to other businesses, combining his Lean Startup approach and handling the complexities of selling to consumers and the difficulties of having a sales team.

Most recently, Yoskovitz released The Lean Brand: Building Meaningful, Lasting Brands in an Age of Disruption. This book combines the Lean Startup, Lean Analytics, and Lean Enterprise approaches he developed over the years, with an aim to helping companies build strong, long-lasting, and financially viable brands.

In addition to his books, Yoskovitz also maintains an active consulting and speaking career. He regularly helps apply the Lean Startup methodology to entrenched business problems, helping founders and organizations alike apply the methodology in an effective way.

Benjamin Yoskovitz is considered a pioneer in the Lean Startup movement. His books have been some of the most influential books in the space, and his expertise in helping founders create and sustain successful startups makes him an invaluable asset to any organization looking to take their business to the next level.