Brian Halligan

Brian Halligan is a renowned author, speaker, and entrepreneur with a successful career that covers everything from starting his own tech business to giving TED talks. He is the co-founder of HubSpot, an inbound marketing and sales platform, and is credited with bringing marketing and sales together. He has authored several books, including “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History” and “Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First.”

Halligan’s career began as a software engineer in 1986, working for a number of companies including Lotus, Oracle and Microsoft. He then decided to become an entrepreneur, with the venture-backed startup CaseCentral. CaseCentral was later acquired by EMC, where Halligan worked as the VP of technology. In 2006, Halligan teamed up with fellow entrepreneur Dharmesh Shah to start HubSpot. Halligan served as the Chief Executive Officer of the company until the end of 2017.

Throughout his career, Halligan has achieved success through fusing tech and business. He is the author of two books focusing on this idea. In “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History,” Halligan provides business leaders with impactful examples demonstrating how marketing and tech can be used to move people both within a brand and across the globe. In his second book, “Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First,” Halligan dives deep into marketing in the digital age.

Halligan firmly believes that utilizing content to build relationships and not just pushing ads is the key to success in the digital age. This is a cornerstone of HubSpot’s inbound marketing methodology. Understanding where customers’ attention is and delivering value is paramount. He has been recognized for his accomplishments in the tech industry, being named #1 CEO in the software industry by Glassdoor in 2014 and receiving the Don Katz Excellence in Leadership award in 2016.

When he’s not busy consulting and speaking, Halligan enjoys spending time outdoors, particularly running and skiing. He is also a strong supporter of education, which he expresses through his organization, ScoutED. Through ScoutED, Halligan works to inspire future leaders and engineers by providing opportunities to learn technology to kids in underserved communities. Halligan is a dedicated advocate for STEM education and is invested in developing future skills through Scouting and education.

Brian Halligan’s influence on the tech industry has been undeniable. He has helped to revolutionize the way businesses reach out to customers and build relationships. As a leader and best-selling author, Halligan has set the standard for what it means to be successful in the tech industry. From starting his own successful business to launching books providing guidance for navigated the digital age, Halligan has had a lasting impact.