Bryce G. Hoffman

Bryce G. Hoffman is an American author and speaker best known for his book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. In this book, Hoffman outlines how businesses can use the “red teaming” approach to outwit their competitors and remain competitive in their markets.

Hoffman, who has a degree in economics from Stanford University and an MBA from Harvard Business School, has consulted for many Fortune 500 companies over the course of his career, including PepsiCo, MGM Resorts International, and Goldman Sachs. He was also a director at Ford Motor Company, where he focused on strategic planning and risk management. During this time, Hoffman pioneered the use of “red teams” to identify weaknesses and threats to the company.

As a speaker, Hoffman has given lectures at numerous universities, including MIT and Harvard, on topics related to competitive strategy and red teaming. He has also served as an executive coach for lifestyle design firm Unconventional Living, helping their clients create and reach meaningful goals.

In Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, Hoffman highlights the power of the red teaming approach. Drawing from his experience in the corporate world, Hoffman provides dozens of real-world examples of how companies have used this approach to stay ahead of their competition. Specifically, he focuses his attention on the different strategies companies can use to gain insight into competitor behavior and develop strategies for staying ahead.

Hoffman also covers topics such as organizational culture, risk assessment, and decision making. He explains how these elements interact and can be leveraged to create a competitive advantage. He also highlights techniques for recognizing red flags in competitor behavior and offers practical advice on how to successfully counter them.

Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything is an effective primer on red teaming, providing many real-world examples in an easy-to-understand writing style. Hoffman’s insights provide an invaluable guide to anyone looking to stay ahead of their competition. Whether you’re a business leader or an entrepreneur, this book is a must-read for those who are looking to make their companies more competitive.