Chris Brogan

Chris Brogan is one of the world’s leading authority figures and keynote speakers in the business world. He has written numerous books, many of which have become bestsellers on the New York Times and Wall Street Journal lists. An active member of the technology world, Brogan’s efforts to leverage social media and technology to help businesses succeed have made him a sought-after success story.

Brogan is the co-founder of New Marketing Labs and Human Business Works, both of which help businesses of all shapes and sizes to connect, thrive and discover through their connection with each other. Having held roles with major tech firms, including the Chief Executive Officer of CrossTech Media, it is estimated that Brogan has helped over a million people worldwide to excel in the business world.

His first published book was 2005's “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.” A New York Times, Wall Street Journal and BusinessWeek bestseller, it is among the most influential books of this century. "Trust Agents" primarily focuses on the power and importance of a good reputation in the 21st-century workforce and the effects of leveraging a good reputation through various aspects such as blogs and various forms of social media.

Following close behind was “The Impact Equation: Are You Making Things Happen or Just Making Noise?” which was released in 2012 and featured as USA Today's “Book of the Week.” This book provides an in-depth look at the importance of being able to competently combine communication, creativity and authenticity to stand out from competitors. It also explains how important it is to be able to measure success, as well as how to evaluate, refine and create a positive impact with each action.

His 2011 book “Social Media 101: Tactics and Tips to Develop Your Business Online,” released to become an instant bestseller, taking a look at the power and influence that effective use of social media can have for businesses. By providing tactical instructions and strategies, it showed how businesses of all shapes and sizes can benefit from a good online marketing plan. Additionally, it provided important-to-know background information on how social media became popular and how it can be used to spread influence, improve customer relations and create higher levels of trust.

He has written several more books over the years, including “Google+ for Business” (2013), “The Freaks Shall Inherit the Earth”. (2015), “Winning at Social Customer Care” (2016) and “9 Steps to a More Profitable Blog” (2018). Through each of these works, Brogan helps readers think in innovative ways, creating content and marketing plans of their own that take advantage of the various facets of the digital world to help their businesses grow.

Overall, Chris Brogan is a renowned author, public speaker and entrepreneur in the technology world. With the releases of information in his books, those that follow his work can learn how to recognize the importance of reputation and how to use it to the advantage of their businesses. Additionally, he provides insight into how to take advantage of social media and online marketing to not only build recognition and trust but to grow a company’s profits. For anyone looking to gain a competitive edge in the business world, Brogan’s works are invaluable resources to have.