Dan Kennedy
Dan Kennedy is a leader in the field of marketing, a much sought-after speaker, best-selling author, and successful entrepreneur. With more than two decades of experience in developing and teaching innovative marketing strategies, Kennedy has built an impressive body of work that provides something of real value to marketers across the world.
Dan Kennedy was born and raised in South Florida. His father, a lawyer, and his mother, a paralegal, instilled the importance of education and success in their son from an early age. Kennedy was not always passionate about marketing; he received a degree in computer science, but he soon changed his focus to the world of marketing and sales. Kennedy climbed the corporate ladder, eventually becoming vice president and then partner of an international marketing company. Kennedy stayed connected to his roots and created several programs to help build careers in the urban and underserved communities.
In 1994, Kennedy wrote his first book, No B.S. Guide to Direct Response Marketing. It was a hit, selling more than a million copies, and helped propelled Kennedy's career as a professional speaker and consultant. Subsequent books by Kennedy, including "No B.S. Guide to Powerful Presentations" and "No B.S. Guide to Maximum Referrals and Customer Retention," have also met with significant success.
Kennedy is renowned for his irreverent and straightforward attitude towards marketing, and for successfully melding classic marketing theory and advanced strategies that encourage people to part with their money. The success rates he achieves for his clients are surprisingly high, and the strategies he teaches are relevant and easily applied. He speaks and writes about having an unfair advantage in life and work, and his books, events, and products all focus on selling with integrity and building relationships with one’s clients.
Kennedy seamlessly transitions from showing business owners how to properly utilize their website for marketing, to showing emerging entrepreneurs how to develop a noble and successful mission statement, enabling them to make their business dreams a reality. His non-conventional, often unorthodox methods have become a staple in marketing.
Kennedy is a passionate advocate for entrepreneurs who dream of changing the world with their business. His speaking events and products are centered around getting "unstuck" and inspiring entrepreneurs to reach their goals.
Kennedy envisions a world where entrepreneurs have the freedom to be creative and innovative, without having to worry about the traditional pressures of business. Kennedy has immense respect for the craft of entrepreneurship, and is heavily involved in teaching, coaching, and mentoring those who pursue this path.
Kennedy’s books, events, and products provide useful tips, tactics and strategies to create successful brand visions and develop effective marketing forces to drive sales. He has a fervor for helping individuals achieve their goals and his lessons are as applicable in business as in life. Kennedy knows how to motivate and how to teach.
Meanwhile, Kennedy also advises for companies on how to maximize marketing and persist through hard times. He is passionate about inspiring struggling individuals and he continuously finds ways to help them make their dreams come true.
With more than two decades of experience in the business world, Dan Kennedy has been a vanguard in marketing, inspiring countless entrepreneurs and businesses around the world to pursue their dreams. His innovative work has made a positive difference in the world of marketing, and his legion of followers grows each day. Of course, his bestsellers, books, events and products will continue to profoundly influence the world of marketing.
