Daniel Burrus
Daniel Burrus is one of the world's most respected technology forecasters, business strategists, and keynote speakers. He is the founder and CEO of Burrus Research and a technology futurist. Burrus is the author of 11 books, including the best-selling “Flash Foresight” and “The Anticipatory Organization”. He is viewed as the preeminent authority on Anticipatory Thinking, the ability to use logic and intelligence to anticipate and create future market opportunities.
For over four decades, Burrus has provided high-level executives in top Fortune companies with the latest profitable trends and their related, powerful technologies. Daniel first started his work as a futurist back in the mid-1970s as a computer programmer. During this time, he saw the world around him changing rapidly, and he began to take a long view. Around the same time, Burrus began exploring the cutting-edge products and services enabled by technologies, and he made a point to study their future implications.
As an author and speaker, Burrus shares his insights into the future of technology, the internet, and business. The concept that first gained him recognition was the idea of Hard Trends, which are those developments that are certain to happen in technology and business. By recognizing Hard Trends, businesses were able to plan for and take advantage of the foreseeable future.
His most recent book, “Flash Foresight: How to See the Invisible and Do the Impossible”, is about harnessing the power of anticipation to anticipate and solve tomorrow’s problems today. It argues that success comes from anticipating change and creating solutions for the future before it arrives. The book covers topics such as creating a vision of the future, spotting trends early, meeting the challenge of disruptive technologies, and reimagining existing processes to create revolutionary innovations.
Burrus’ extensive experience as a consultant and keynote speaker gives him a unique perspective when it comes to anticipating and preparing for tomorrow’s disruptions. He believes that the organizations that create a “mindset of anticipation” are the ones that will succeed in the future. He explains that an anticipatory organization prepares and plans for change before it actually happens, and therefore experiences fewer surprises and a faster response time when changes do occur.
When it comes to technology, Burrus explains that while the impact of the digital age cannot be understated, the key challenge is to use it to enable businesses to be agile and anticipate changing markets. He also insists that adopting a mobile first mindset is key to taking advantage of the opportunities today’s technology bring.
In addition to presenting at conferences and conventions, Burrus gives a series of “Fast Track Foresight” lectures where he provides an overview of the potential impact of emerging trends and their possible implications. He also teaches a “Business Strategy Workshop” which he designed to teach attendees how to recognize and predict trends for their own businesses.
No matter whether it is technology, economics, or business, the bottom line is that the organizations which can harness the power of anticipation will be more successful. As one of the world’s leading experts on the topic, Daniel Burrus is in a unique position to help businesses understand and prepare for the future. His work, books, and lectures are invaluable resources for executives and entrepreneurs alike who look to him as a thought leader in the world of technology, strategy, and Anticipatory Thinking.
