David Bach

David Bach is an American author, entrepreneur, and motivator best known for his books on personal finance. He has written nine New York Times bestsellers on investing, retirement, home ownership, and real estate. His latest book, The Latte Factor: Why You Don't Have to be Rich to Live Rich, sold over 1.8 million copies and has been translated into 19 languages.

Bach was born in 1964 in Chicago, Illinois. He moved to Los Angeles, California at age 21 to attend college, graduating with a degree in communications from University of Southern California. After graduation, he worked as a copywriter and product manager for a software company, eventually launching his own internet services business.

Bach's first book, Smart Women Finish Rich, was published in 1999 and later followed by Smart Couples Finish Rich and The Automatic Millionaire. All three books were New York Times bestsellers. In 2003, he became a sought-after personal finance speaker and author, landing regular spots on The Oprah Winfrey Show and CNN’s Your Money.

Throughout his career, Bach describes himself as a "saving addict" who firmly believes in financially empowering people. He advocates that people take control of their finances and make them to work for them by taking an active approach. Bach has created various programs to help people with their financial goals, including FinishRich seminars, FinishRich Financial Bootcamps, FinishRich QuickStart and the SmartWomen Foundation.

Bach is also a public speaker, hosting and speaking at various business conferences and seminars. In 2011, he and two partners founded AOBiome, a natural biotech company and in 2012, Bach became a founding advisor at LearnVest, an online financial planning company.

In 2016, Bach published his most recent book, The Latte Factor: Why You Don't Have to be Rich to Live Rich, to help readers with small budgeting skills to make big changes in their lives. In the book, Bach puts forth the idea that small daily habits can change a person's financial life. He does this by breaking down where people are spending money, and how small and simple changes can lead to big rewards.

The book emphasizes that it's not the size of the dramatic change but the consistent daily actions and investments in oneself that can lead to long-term success. It encourages readers to take control of their finances and invest in themselves, setting up automatic allocations and redirecting monthly expenditures to more productive tools.

In 2020, Bach released a new Amazon Prime Video Original series, The Automatic Millionaire with David Bach. This series follows David on a journey to help three young couples build financial strength and envision their dreams.

Through his books and television appearances, Bach's work continues to spread his money saving message, encouraging people to make their money work for them. He teaches people to understand and take control of their finances in order to ensure their long-term financial security.