Douglas Van Praet

Douglas Van Praet is a renowned author who has written books based on psychology, marketing, and neuroscience. He has successfully integrated his solid knowledge of these disciplines to create works that are both accessible and thought-provoking. His books have been praised for providing insightful perspectives on marketing and how people can utilize psychological principles for better communication.

Van Praet studied Interpretation at the University of British Columbia, and obtained a Master of Arts degree from the International Institute of Applied Psychology in Geneva, Switzerland. Before his career as an author, he was an advertising executive at the famous Ogilvy and Mather agency. During his four years at Ogilvy, Van Praet received several awards and accolades.

Van Praet’s first book, Unconscious Branding, was released in 2008. In this book, the author explores the concept of unconscious branding and the effect that psychological principles have on marketing. Van Praet believes that effective branding is more than just creating a marketing campaign; it is about understanding the emotions and behaviors that are associated with a particular brand. Unconscious Branding was a groundbreaking book, and it helped to bring the idea of unconscious branding to the public’s attention.

Van Praet followed up Unconscious Branding with another bestseller, Buyology: Truth and Lies About Why We Buy, which was released in 2010. In this book, the author examines how successful brands engage consumers’ deepest desires and create an emotional connection with them. Through an engaging mixture of neuroscience and marketing, Van Praet explains why certain products and campaigns are more successful than others. Buyology has been praised for its innovative approach to marketing and for offering readers a glimpse into how successful brands manipulate consumers.

In 2012, Van Praet released another book, Decoded: The Science of Why We Buy. In this book, the author explores the nuances of consumer behavior and how marketers can use the science of behavior to create successful marketing strategies. Van Praet looks at the various factors that influence buying decisions, such as emotions, environment, and cultural values. He also explores how companies can use data and insights to better understand their target audience and create tailored and effective marketing campaigns.

After Decoded, Van Praet released his latest book in 2017, Selling with Subconscious Mind. In this book, Van Praet applies his knowledge of neuroscience and psychology to explore how people perceive and process sales pitches. He explains how the unconscious mind influences buying decisions and how salespeople can use this knowledge to create successful pitches. Van Praet notes that understanding a customer’s subconscious mind can be the difference between closing a sale or not.

Van Praet’s books have received wide acclaim and have been featured in several prestigious publications, such as The Wall Street Journal, Fast Company, and NPR. His works have been praised by leading academics and business leaders alike, and are regularly recommended as must-reads for anyone involved in sales, marketing, or consumer psychology.

Despite his success, Van Praet remains humble, grounded, and committed to sharing his passion for marketing and consumer insights. His works offer readers a unique and fascinating look at how consumer psychology works, and how it can be leveraged by successful businesses. Van Praet is an inspiring and talented author, whose work continues to shape the world of consumer psychology.