Douglas W. Hubbard
Douglas W. Hubbard is an American author, consultant, and expert in the fields of measurement and analytics. He is best known for his innovative books on how to measure intangible assets such as technology, knowledge, and customer services. Hubbard is the author of the best-selling book, “How to Measure Anything: Finding the Value of Intangibles in Business.”
Douglas W. Hubbard was born in 1966 in Los Angeles, California. He graduated from UCLA in 1988 with a degree in Economics and pursued a career in the aerospace industry. He worked for seven years at Rockwell International, a major defense and aerospace contractor. It was during his time at Rockwell that Hubbard began to develop an interest in technology and analytics. He soon realized that the company was failing to capitalize on the full potential of the technology they were generating due to the difficulty in measuring intangibles. This led Hubbard to search for a solution that could be applied to the aerospace industry and other fields where the assessment of intangibles was proving to be a challenge.
In 1998, Hubbard began his consulting business, Hubbard Decision Research (HDR). Through his company, he provides consulting services to organizations seeking to quantify the value of intangible assets. He is a pioneer in the field of measurement and analytics and his book, “How to Measure Anything: Finding the Value of Intangibles in Business” has become a worldwide bestseller, having been translated into 13 languages.
The primary theme of Hubbard’s book is that the value of anything can be measured, regardless of whether it is tangible or intangible. He utilizes Bayesian reasoning to establish methods of quantifying values. Hubbard argues that it is possible to measure any concept if the proper information is available. This includes making judgments about intangible assets, such as customer service, technology, and knowledge. Through this approach, Hubbard proposes that real-world decisions can be made and quantified.
In addition to his book, Hubbard has authored numerous articles, papers and e-books, discussing the concepts of measuring intangibles. He is an advocate of the use of analytics, data science and technology to solve business problems. He also advises organizations on how to use analytics and data to assess risks and make decisions.
Today, Hubbard is regarded as a leading authority on the field of analytics and measurement. His works have been profiled by the Harvard Business Review, Bloomberg Businessweek, the New York Times, and Technology Review. He continues to offer consulting services through HDR and regularly speaks at events, discussing the topics of analytics and measurement.
Douglas W. Hubbard has written a groundbreaking book on the subject of measuring intangibles. His innovative approach to measuring intangible assets provides insight into how good decisions can be effectively made. For those looking to understand the fundamentals of measuring intangibles, Hubbard’s book is an essential read.
