Edward Boches

Edward Boches is an American author, speaker and consultant who specializes in developing creative strategies for organizations wishing to increase their growth and reach their goals. He is the founder and CEO of Boches Creative, a creative strategy consulting firm. His insights have been sought out in notable publications such as TIME magazine, Forbes, Advertising Age and CMO Magazine.

Born and raised in Verona, New Jersey, Boches discovered his knack for creative writing after high school, when he struggled to find the words to express his experiences and emotions. He graduated from the University of Miami with degrees in marketing and communication, specializing in developing integrated marketing strategies.

In 2000, Boches put his talents to use in an advertising agency in Miami, where he practiced his skills in branding and design. But his ambitions as an advertising executive were greater than the opportunities afforded by the agency; he wanted to create offerings that were world-class in innovation and strategy. It was at this time that he launched Boches Creative.

Boches has since become a recognized author, with his books blending the expertise of a marketing executive with the insights of a creative artist. His first book, “Beyond the Brand: Building a Relevant Brand that Ignites an Organisation,” (2018) was lauded for its strategic principles that bridge the gap between marketing and creative.

His second book, “SmallBiz Design Secrets: Unlock Your Brand & Drive Results” (2019), is for entrepreneurs and SMEs who want to create effective and memorable branding without breaking the bank. The book holds a wealth of information on product design and Strategic Storytelling for companies looking to build an identity for their products or services.

To empower his readers to take the ideas from his books into action, Boches also runs workshops, webinars and seminars to help organizations best utilize their resources and form positive public relationships. He has served as a strategic advisor and brand consultant to brands such as Coca-Cola, Huawei, Reebok, Microsoft and more.

In addition, Boches is also a speaker and mentor, speaking at events such as South by Southwest, SXSW Create and TEDx Amsterdam. He has also been a guest lecturer at various institutions including MIT, the Harvard Business School and the Miami Business School. His list of admirers extends far beyond the academic world and into the business, with clients such as Instagram, Nokia and Ikea bringing him in to aid their creative endeavors.

Boches is a passionate advocate for creative problem solving. His books, workshops and lectures have inspired countless students and entrepreneurs to reach higher in reaching their goals, converting passion into tangible success.