Frank I. Luntz

Frank I. Luntz is one of the preeminent opinion pollsters, political strategists, and specialists in modern communication in the United States. As the author of several books on contemporary politics, Luntz is renowned for his ability to succinctly identify public opinion and to provide actionable insights into how to engage and persuade the political electorate.

Luntz was born in 1962 and raised in Westbury, New York. He graduated from the University of Pennsylvania in 1984 with a degree in political science and economics and a minor in communications. Inspired by his mentor and former Chairman, Roger Ailes, Luntz started his career as a research director at the lobbying and public relations firm, Goodard-Claussen. He later moved on to become a founding partner at The Luntz Research Companies.

Luntz contributed substantially to the development and progress of the Republican Party throughout the late 80s and 90s. During the 1988 presidential election, he provided advice to then-Vice President George H.W. Bush and proposed the term ‘no new taxes’, which ultimately became one of the GOP’s central slogans for the campaign. Luntz also worked on many other major U.S. political campaigns, including the successful 2000 re-election campaign of George W. Bush, as well as being a close advisor to Newt Gingrich and the Tea Party. More recently, Luntz argued for the candidacy of Donald Trump and lent his expertise to Trump’s 2016 run for the White House.

In addition to his accomplishments in electoral politics, Luntz has a notable presence in the media. He is a frequent contributor to CBS News, Fox News, and NBC. He is well-recognized for his appearances on the news panel show The McLaughlin Group, in which he presents a weekly polling segment. He has also written extensively on subjects related to politics and communication, penning numerous book such as The Wealth of Words, Words that Work, and WhatAmericans Really Want… Really. Luntz’s most recent book, Win, was published in 2019 and was an instant New York Times Bestseller.

Frank I. Luntz has become a respected heavyweight in the world of political communication and is globally acclaimed for his ability to identify and report on the public’s opinion on key religious, economic and political issues. Not shying away from controversy, he remains committed to providing solid analysis of the challenges facing the United States during times of political transition.