Greg McKeown

Greg McKeown is the author of the international best-selling book, Essentialism: The Disciplined Pursuit of Less. He is a sought-after consultant, professor, and speaker in the areas of leadership and strategy. With his book and speaking topics ranging from how to optimize work practices to how to lead from a place of purpose, he has added an invaluable commentary to the way we think about productivity and progress.

McKeown’s career began in the corporate world, where he worked as a business consultant in the Bay Area. He partnered with some of the world's most successful start-up companies, advising them on leadership, innovation, and business execution. After years of research and experience, he made it his mission to bring a new perspective to the world of productivity and efficiency.

In 2014, McKeown released Essentialism: The Disciplined Pursuit of Less. The book follows his professional journey from the corporate world to his new mission to help professionals and organizations reach their fullest potential by embracing the principles of essentialism. In the book, he explains the importance of focusing on what is essential and cutting out what is non-essential, arguing that this can help us achieve more in less time and make better decisions. He claims that most people have a tendency to overcommit, often resulting in mediocre outcomes. McKeown believes that true success and productivity come from prioritizing only the essential, thus allowing time and energy to be spent on those things that are most important.

Beyond his book, McKeown is the founder of the co-working company New Work Lab and a faculty member at Stanford University. He has spoken at numerous influential companies around the world including Google and Apple, and his writing has been featured in numerous publications. His consulting firm helps executives, teams, and organizations unlock their potential by helping them focus on what is essential and eliminate the unnecessary.

In addition to his advice for businesses and entrepreneurs, McKeown has also written and spoken about personal essentialism. He believes that essentialism can be applied to all aspects of life, from health, relationships, to money and other resources. McKeown encourages individuals to take control of their lives by identifying the essential tasks and eliminating distractions and non-essentials.

The ultimate goal of McKeown’s work is to help people achieve a healthier and more balanced lifestyle. He believes that through essentialism, we can unlock our true potential, freeing ourselves up to focus on the most important matters, be more successful in our careers, and enjoy a higher quality of life. He argues that when we focus on the essential, we operate in “the way of less” which, he claims, is the key to true productivity and success.

In conclusion, Greg McKeown is an incredibly influential author, consultant, and speaker whose work has the power to change the way we think about productivity, efficiency, and success in both our personal and professional lives. His book, Essentialism: The Disciplined Pursuit of Less, has inspired thousands of people to focus on the essential, eliminating non-essential tasks so that they can more easily reach success and satisfaction in their lives. Through his research, writing, and speaking, McKeown has revolutionized the way we live and work, helping us grow more and achieve more in less time.