Harry Beckwith

Harry Beckwith is one of the most influential marketing advisors and authors in the world. He has been involved in the marketing sphere for over 40 years, working with some of the biggest companies in the world. He has written five best-selling books that have helped many marketers gain insight into the world of modern marketing.

Harry Beckwith was born in Boston, Massachusetts, in 1951. He attended the University of Massachusetts at Amherst, studying Chemical Engineering and Economics. After graduating, he began his career in advertising, working at the Bartle Bogle Hegarty & Partners agency in London. After a few years of experience at the agency, he was promoted to Manager of Field Marketing for British Airways in London. Here, he developed a series of marketing initiatives for the airline, breaking away from traditional methods and testing out more innovative campaigns.

Beckwith left British Airways in 1982 and moved back to the United States, where he resumed his career in advertising. He became vice president of creative services at Lois/USA, an advertising firm in New York City. After leaving this post, he started his own firm, Beckwith Advertising and Marketing. The firm has since become one of the leading marketing agencies in the world, working with many well-known companies such as Coca-Cola, Microsoft, McDonald’s, and many others.

In addition to his professional success, Beckwith has written five books on marketing. His first book, Selling the Invisible, was published in 1997. This book became a best-seller, and is still one of the most popular books on the subject of marketing strategy. In it, Beckwith explains why services are so difficult to sell and offers advice on how to create a successful sales approach.

Beckwith followed up Selling the Invisible with his second book, The Invisible Touch, in 2000. This book focuses on the importance of relationship marketing, arguing that it plays a key role in meeting customer needs and driving success.

After The Invisible Touch, Beckwith wrote What Clients Love, which was published in 2005. In this book, he applies the principles from his first two books to the world of marketing consulting, providing valuable advice for all those in the industry.

Beckwith’s fourth book, The Nature of the Firm, was released in 2008. This book addresses the challenges of 21st century business and takes a critical look at how companies are organized and managed.

His fifth book, The Go-Giver, was published in 2011. This book explores the power of giving as a key to success in business.

As one of the world’s most respected marketers, Harry Beckwith has been an influential figure in the marketing world. His books have been praised for their insight and practical advice, and his firm continues to provide top-notch services to its clients. For any marketer, the works of Beckwith offer invaluable guidance on how to effectively analyze customer needs and develop winning strategies.