James E. Loehr

James E. Loehr is a highly sought after and prolific author in the field of sports psychology and performance optimization. Through his books, Loehr has provided education and training to coaches, athletes, and executives for more than three decades.

Loehr grew up playing competitive tennis, and found himself intrigued by the mental and emotional aspects of the sport. He went on to earn his master’s degree in psychology at Ball State University, and eventually his PhD in sport and performance psychology at the California Graduate Institute.

In his first book, The New Toughness Training for Sports, Loehr defines the mental toughness necessary for athletic success. He outlines how to cultivate psychological attributes such as the ability to focus and the capacity to persevere. The book emphasizes the importance of mental training, which Loehr believes helps build confidence, endurance and emotional stamina.

His second book, Mental Toughness Training for Sports, focuses on four elements of mental fitness. It provides snapshots of performance-enhancing strategies that can be used to attain mastery on the field or in the realm of competition. The four elements discussed are emotional control, mental clarity, body control and motivation.

In his third book, Mental Toughness Training for Business,Loehr talks about success readiness, goal setting and communication skills. He explains how individuals can push past the hurdles and develops strategies which flow between success and failure. He outlines methods of developing a resilient attitude and building a strong sense of purpose.

In his newest book, Writing Your Best Life: The Ultimate Performance Breakthrough, Loehr debunks the myth of overnight success and argues that only constant and focused effort and resilient spirit will bring lasting success in any field of endeavor. He outlines strategies which can help you sustain your will through difficult times and offers tools for working on both your physical and mental health.

For more than three decades, James E. Loehr has educated and inspired coaches, athletes and executives around the world. He has published numerous books on improving performance. His ability to communicate his message in a clear and concise manner has allowed readers to understand and apply his teachings in an actionable manner. His books have left a lasting impression on the performance sector, from athletes to executives and all in between.