Jeff Olson
Jeff Olson is an American author, business speaker, and entrepreneur who has composed several books on marketing and consumer behavior. He has written six books that focus on small business growth and consumer behavior, including three business bestsellers: The Slight Edge, The Slight Edge Student Edition, and The Choice is Yours.
Jeff Olson is the founder of a multi-level marketing business, Slight Edge, that provides strategies and education centers to help small businesses grow. His corporate career has included many executive positions such as CEO of a consumer products manufacturer, CMO of a national financial services provider and a VP at a major marketing research company.
Jeff Olson is an expert on marketing and consumer behavior, drawing on his experience to aid business owners in managing their customers wisely. Olson’s books have made him a sought after speaker and consultant, and his messages are often incorporated into courses at universities. As an author, Jeff Olson’s mission is to help individuals and businesses achieve success through transformation.
The Slight Edge
Jeff Olson’s main focus of literature is centered on the Slight Edge program he created. The main message in The Slight Edge is that success is achieved over time through small, seemingly insignificant daily choices. Through the Slight Edge program, individuals, teams and businesses learn how to spot and manage the small, but powerful habits that create life-changing momentum.
The Slight Edge elucidates the idea that success is not the result of one big action, but rather the result of a series of small, consistent decisions. For instance, it states that diligence, such as choosing to exercise, networking or stowing away 10 percent of income towards savings, can turn into success when done consistently.
The Slight Edge Student Edition
In The Slight Edge Student Edition, Olson focuses on how students and teens can build wealth, improve their grades and manage relationships through consistent, small daily choices. The book offers advice on how to create easy, achievable habits and goals to help students become the best version of themselves.
The book covers topics such as how to be goal-oriented, how to manage relationships, how to create wealth, and how to lead a healthy lifestyle. Olson offers a broad range of strategies for teenagers including forming positive habits and relationships, managing energy, managing stress, and how to manage and monitor their finances.
The Choice is Yours
The Choice is Yours encourages readers to discover, unleash and act on their true desires. In this book, Olson offers techniques to help individuals, teams and businesses identify their goals and gain the knowledge, motivation and courage necessary to achieve success.
He provides various methods for personal and professional growth, such as positive visualizations and goal setting. Olson emphasizes that in order to be successful, individuals, teams and businesses need to make the right decisions, maintain a “growth mindset”, re-frame and monitor their thoughts, and develop a positive attitude.
Conclusion
Jeff Olson is a renowned author, business speaker and entrepreneur who has dedicated his career to helping individuals, teams and businesses gain success through transformation. His six books have made him a sought-after consultant and speaker, and his messages are often incorporated into university tuition.
His primary focus, “The Slight Edge” program, promotes the idea that success is achieved over time through small, seemingly insignificant daily choices. Olson further provides helpful advice for teenagers, such as how to lead a healthy lifestyle and how to manage energy and relationships.
Jeff Olson is essential for anyone and business desiring to achieve success, and his books are a must-read for anyone interested in marketing consumer behaviors.
