Jeffrey Eisenberg

Jeffrey Eisenberg is an American author and entrepreneur. He is the co-founder of the internet marketing company, Buyer Legends, and is the co-author of the critically acclaimed books, “Waiting for Your Cat to Bark?,” “Call to Action,” and “Always Be Testing.” He has also written books pertaining to marketing and business, including “The 8 C’s of Experiential Learning,” “Internet Marketing Profits and Power,” and “The Best Kept Secrets of Small Business.”

Eisenberg has spent the majority of his professional career developing and promoting strategies to leverage digital marketing to deliver superior customer experiences and real business results. In 1990, he created one of the earliest interactive marketing agencies in the country, i2i Marketing. In 1997, Eisenberg founded the internet marketing company, Buyer Legends, in order to bring his expertise and commitment to customer experience to the world of advertising.

Eisenberg’s books have become must-read pieces for those looking to better understand and develop successful online marketing strategies. He has been featured as a speaker or a consultant in conferences all around the world, from the United States to the United Kingdom. He has also been featured in media outlets such as the New York Times and the Wall Street Journal.

The majority of his books discuss how to best leverage the internet and digital marketing to increase the customer’s experience and business profits. In “Waiting for Your Cat to Bark?,” Eisenberg and his co-author Anne Holland explain how to create a successful click-the-mouse-online-to-buy product marketing engine that takes the guesswork out of marketing. In “Call to Action,” Eisenberg focuses on the importance of making sure that customers are satisfied and engaged with the site. Finally, “Always Be Testing” focuses on the importance of developing a culture of experimentation and testing in order to improve the customer experience.

Eisenberg's latest book, “The 8 C’s of Experiential Learning,” focuses on the importance of understanding and engaging the customer’s context and needs. The book argues that in order to ensure that a company’s customers remain engaged and happy, the customer needs to understand what the business is offering, and how that offering aligns with the customer’s needs. The book also gives specific strategies for how to best implement customer centered approaches.

Eisenberg has been hailed as an expert in both marketing and customer experience, and his books and works have been praised for their informative and helpful impact to businesses and entrepreneurs. His knowledge and insights on the subject have helped businesses and organizations craft successful online marketing strategies. With the help of his books, companies have found newfound success, and have improved the customer experience in the process.

No matter what your business may be, Jeffrey Eisenberg’s books are filled with knowledge and strategies that can help you and your company achieve success. His work uses simple examples, everyday language, and visuals that explain the core concepts of digital marketing, using the customer experience as the focus. He encourages readers to jumpstart their digital marketing efforts and reach the desired results.