Jeffrey Gitomer

Jeffrey Gitomer is a best-selling author, sales trainer, and columnist known for his books and seminars on sales, personal development, customer service, marketing, and success. His work is renowned and referenced throughout business circles as essential reading for entrepreneurs, sales professionals, and team leaders.

Gitomer was born in Brooklyn, New York, in 1954 and grew up in southeastern Pennsylvania. In 1977, he earned a degree in Political Science from The American University in Washington, D.C. After college, he worked in the real estate and travel industries before becoming a professional speaker in 1986.

In 1996, Gitomer moved to Charlotte, North Carolina to become the executive sales trainer for Belk Stores. There he wrote 3 of his best-known books The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes Attitude.

His Sales Bible has sold over two million copies and was named a business classic by Fortune magazine. The books have earned Gitomer an international reputation as one of the premier sales trainers of our time.

The Sales Bible provides specific tactics, wisdom, and strategies for becoming a successful salesperson. The book teaches readers to conquer their fear of selling, think like customers, create unique sales strategies, and create lasting relationships with prospects. It offers step-by-step techniques for mastering the art of selling and provides tips for overcoming sales objections.

The Little Red Book of Selling covers the principles of professional selling. It covers the sales process from initial contact with the customer to closing the sale and maps out a clear path for success.

The Little Gold Book of Yes Attitude is a self-help guide that teaches readers to embrace a positive attitude as the key to success in sales and life. It provides motivation, insight, and strategies for becoming a salesperson who is self-motivated and always successful.

Gitomer is also a prolific columnist and the creator of the popular bi-monthly seminar series "Gitomer Learning Academy". He has written 15 subsequent books and produces seminars, webinars, and podcasts globally.

Gitomer’s books and seminars have helped millions of people become better salespeople and achieve their career goals. His best-selling works are a must read for every entrepreneur, sales professional, and team leader who wants to succeed in their profession.