Jon Steel

Jon Steel is a widely respected consultant in the marketing and advertising industry. He is the bestselling author of several books on the human psychology of marketing and advertising and the tools for understanding and manipulation that exists within the industry. He has worked with some of the world’s biggest brands and digital companies, and his books have been translated into over 20 languages.

Steel is a graduate of Williams College and the Harvard Business School, and has worked in the advertising industry for over 30 years. During that time, he has held myriad roles, ranging from account planner to executive director of a top-10 advertising agency. He has also served as the executive chairman for a digital marketing firm, and his career includes work at Wieden + Kennedy, DDB Needham Worldwide, Allen & Gerritsen, and Draft/FCB. Based on his background and experience in the industry, Steel has established himself as a respected expert in the fields of marketing and advertising.

One of Steel’s most important works is his bestselling book, “Truth, Lies, and Advertising: The Art of Account Planning.” This book is a compilation of Steel’s years of experience in the industry, using insights and lessons he has learned to help guide brands, businesses, and advertising agencies. The book shares practical tips, case studies, and examples of how to create effective messaging and campaigns, as well as identifying and understanding target audiences.

His other works include “The Promotional Strategy of Apple” and “Powerful Visual Storytelling: How to Create And Use Stories To Market Your Brand.” With “The Promotional Strategy of Apple”, Steel explains Apple’s marketing and promotional strategies, focusing on the power of design and storytelling to help the company reach new heights of success. In “Powerful Visual Storytelling”, Steel provides step-by-step guidance to create effective storytelling for brands and products, focusing on creating a clear and emotionally impactful message.

While his work primarily centers on marketing and advertising, Jon Steel also has an extensive background in writing on topics such as psychology, sociology, and pop culture. He has written several articles, essays, and books that explore these topics. Steel has spoken on TEDx stages, been featured on television and radio interviews, and has served as a visiting lecturer at the University of New South Wales.

Due to his substantive experience, knowledge, and reputation, Jon Steel has become a sought-after consultant and speaker in the marketing and advertising industry. Steel’s works have inspired millions of creative professionals and marketers around the world, helping them to create better campaigns, understand consumer psychology, and succeed in their endeavors. For business owners and marketers looking for educational content and practical advice, Steel’s books provide an invaluable resource for understanding customer behavior and creating effective, memorable campaigns.