Jordan Kassalow

Jordan Kassalow, author and entrepreneur, is an inspiring voice in both the start-up business and literary worlds. His experience and passion within these communities has brought him recognition and allowed him to be part of various innovative and impactful projects.

Kassalow was born in Toronto and graduated from Columbia University with a degree in Public Health, before joining a non-profit organization that focused on the provision of family planning services and education. He was appointed the CEO of VisionSpring, a social enterprise which provides eyeglasses to the world’s poverty-stricken populations. The growth of this organization became massive, and it then drove the development of Access Afya, which is a full scope digital health platform for low-income populations.

Kassalow also has been a prominent part of the business community, having worked with big companies like Goldman Sachs, Bank of America, and JPMorgan Chase to create what he calls “social link” partnerships -aiming to bridge the gap between industries. His efforts has driven his commitment to the already occurring new economic movement in the start-up world, where the public, social issues, and business initiatives come together. To expand this movement even further, Kassalow wrote his book “Startup America: Point Your Arrow at the Social Markets”, which envisions how start-up companies can use their influence to create a positive impact on various global communities.

This book looks at the power of companies, not only as economic vehicles but also as vehicles of social good, mapping out the components to success when combined with public and social interests. Readers discover general principles and tools on how to incorporate social innovation into existing companies and make what Kassalow calls a “social link” partnership. Using original real-life examples, he showcases the necessity of merging fields for success and for establishing a deep connection to the public good.

In addition to his book and business ventures, Kassalow also sold a script to Netflix which is scheduled to be produced and released in 2021, discussing the subject of social impact based on a true story. His main focus is helping ambitious, yet humble entrepreneurs learn the power of creating a business with a purpose, so it works to create social, environmental, and economic positive returns.

Jordan Kassalow can be credited with becoming the brain behind many influential and inspiring initiatives, bringing together business, social issues, and communities within the start-up world. His powerful, yet humble approach to creating an inclusive system giving entrepreneurs the opportunity to focus on social impact, resonates powerfully with both the start-up community and readers of his book. His commitment to these projects, as well as his passion for social innovation, is in turn inspiring and motivating to those individuals striving to make a difference in their own lives and communities.