Joseph Sugarman

Joseph Sugarman is an American businessman, entrepreneur, writer and lecturer with over 40 years of success in the business world. He is best known for his pioneering work on direct mail marketing, establishing BluBlocker as one of the most successful new product launches in retail history, and founding the successful copywriting and marketing firm, JS&A Group. Joseph Sugarman’s dedicated career path, success in the business world, and recent investments in writing, lecturing and coaching, have allowed him to acquire significant achievements and establish a deep impact on the world of business.

Joseph Sugarman’s entrepreneurial career took off in the late 1960s when he began selling audio and hi-fi systems through mail order catalogs. After success in the industry, Sugarman graduated to the infomercial industry, creating and producing multiple long form commercials during the early 1980s. With his remarkable experience in marketing, Sugarman wrote her first book, The Adweek Copywriting Handbook, in 1988. He then became the first technocrat in the direct mail industry when he launched the successful new product, BluBlocker Sunglasses, in 1988.

In 1997, Sugarman founded JS&A Group, a Chicago-based direct response marketing and copywriting firm. The team quickly grew in recognition due to successes in copywriting, such as the triumphant campaign for the the SyberVision System, written by Sugarman himself. His strategic guidance and leadership drove the success of numerous high caliber marketing campaigns, developing the team into one of the most acclaimed in the industry.

Today, Joseph is a well known speaker, occupying seminar rooms and presenting for numerous organizations, such as the Direct Marketing Association, Entrepreneur's International and American Business Women's Association. Additionally, he is an accomplished writer, having published several books such as The Adweek Copywriting Handbook, “Sugarman’s Serious Online strategy”, and Still a Top Marketing Strategist, as well as contributing to various industry publications.

Joseph Sugarman is an inspiring authority figure in the world of business, whose decades of experience and success have earned him tremendous respect among entrepreneurs and business professionals alike. Sugarman’s dedicated career path and unwavering commitment to the principles of copywriting and marketing continue to serve as a source of inspiration to individuals worldwide. His achievements, whether through writing, lecturing, coaching or starting businesses, have earned Joseph Sugarman a place among the top marketing and business innovators.