Josh Bernoff

Josh Bernoff

Josh Bernoff is an award-winning author, analytics expert, social media pioneer, and keynote speaker. His relatable, humorous, and often poignant writing is recognized as some of the most impactful and fast-paced literature to come out of the current business landscape. Bernoff has established himself as a leading voice in the world of data analysis, and continues to develop clever and insightful ways of turning raw data into actionable business strategies.

Formerly an executive in the marketing practices arm of Forrester Research, Bernoff has authored two international bestsellers on the transformative power of analytics, Out of the Box and Groundswell. Out of the Box focuses on the ways in which technology can be used to maximize and measure desired results, while Groundswell provides readers with the practical tools and strategies required to create and sustain a successful social media program.

Much of Bernoff’s work involves demonstrating how businesses can effectively use technology, data, and research to profoundly transform their organization’s performance. His third book, Writing Without Bullshit: Boost Your Career By Saying What You Mean, focuses on the necessity of channelling creative and enlightened communication in the corporate workplace. He breaks down the complicated layers of ambiguous language in order to compose concise, clear language that humanizes digital data.

Another book of Bernoff’s, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business, dives into the concept of employee empowerment in the workplace. It explains how corporates can reward and recognize employees in meaningful ways, and how those employees can go on to shape and drive the company’s mission. Bernoff’s book showcases how people and technology should be used together to promote better customer experiences and improved sales.

Bernoff is also the co-founder of Social Technologies, a technology and consulting firm that provides businesses with unique insights into the ever-changing world of social media. The company’s research and analysis has continued to shape the way businesses approach and engage with their customers online.

Finally, Bernoff is regularly invited to speak at industry conferences around the world. He talks about the power of data, the use of analytics to increase sales, and how technology can help humanize transactions.

Josh Bernoff is a leader in the field, combining his practical experience and knowledge of analytics to inform and guide organizations in a new and powerful way. His impactful writing, speaking, and consulting continues to redefine the competitive landscape and push businesses to their highest potential.

Author books:

Marketing in the Groundswell

Marketing in the Groundswell

"Marketing in the groundswell" helps marketers understand and use social media to build their business.