Kevin Roberts

Kevin Roberts, a successful author and long-time life coach, is well-known for his work on both personal and professional success. He is the author of several bestselling books, including Lovemarks: the Future Beyond Brands and The Lovemark Effect: Winning in the Consumer Revolution.

Born in 1963, Kevin was raised in New Zealand and graduated from the University of Auckland in 1980 with a degree in accounting. After working as an accountant for several years, Roberts went on to become a business executive, strategist, and entrepreneur. He has held executive positions at various prestigious companies around the world, including two senior roles at Procter & Gamble.

Throughout his remarkable career, Roberts has shared his insights on how brands and organizations can best engage consumers through his popular books. In “Lovemarks: the Future Beyond Brands”, Roberts argues that businesses need to look beyond traditional methods of marketing, such as design and branding, and instead focus on creating stronger relationships and bonds with their customers, which he calls “lovemarks.” He further explains that successful companies must be able to strategically build, maintain, and amplify their lovemark in order to stand out from the competition.

In “The Lovemark Effect: Winning in the Consumer Revolution”, Roberts examines the evolution of branding and marketing in the digital age. He identifies the three key elements of powerful brand leadership in this new era—passion, magic, and mystery—that enable companies to create significant connections with their customers. Roberts also explores the importance of delivering a brand with impactful products and services, and inspiring stories that evoke emotion in the customer experience. He offers actionable advice to businesses, so that they can create a lovemark of their own and stay ahead of the competition.

Throughout his career and in his books, Roberts has become an authority on creating enduring brand loyalty and helping organizations to understand their customers. He currently serves as the Executive Chair of the Saatchi & Saatchi advertising agency and the CEO of Red Fuse Communications. Roberts has also been an invited speaker at conferences such as the Cannes Lions International Festival of Creativity and the World Economic Forum’s Davos Summit.

Kevin Roberts’s books are full of valuable insights and strategies that companies can use to create strong relationships with their customers. For readers interested in learning more about the power of brands, marketing, and customer engagement, Roberts’s books are highly recommended. His books provide readers with the powerful tools to develop lasting customer relationships that result in success and loyalty.