Laura Ries
Laura Ries is an internationally recognized branding visionary, sought-after speaker, and go-to expert for the world’s top corporations, small businesses, and non-profits. She is the co-founder and president of the Atlanta-based consultancy Ries & Ries, partnering with her father, registered trademark attorney and fellow branding pioneer, Al Ries. Together, they have co-authored 12 top-selling business books, including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, War in the Boardroom, and The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands.
Having worked with companies such as Microsoft, Dell, and the U.S. Air Force, while also appearing in many esteemed publications like The Wall Street Journal, The New York Times, and USA Today, Laura is a branding visionary with a keen insight and substantial experience.
As a speaker, Laura presents events and conferences around the world, ranging from corporate boardrooms to major sales meetings. She is a regular contributor to major television and radio talk shows, having appeared on Fox News, MSNBC, NBC’s Today Show, and ABC’s World News Tonight, among others.
Ries’s books focus on cutting-edge branding strategies, emphasizing the importance of recognizing and responding to the changing habits of consumers, the differences between advertising and public relations, and the evolution of marketing from the traditional channels of promotion. Her time-tested strategies seek to build accurate perceptions and strong relationships using limited resources and creativity.
Laura draws from her experiences working with global brands and her own experiences as an entrepreneur to reveal hidden strategies, logical formulas, and a new create-a-brand process for any individual or organization in need of an effective positioning strategy. From the theory of brand positioning to choosing brand categories, to detailed positioning tactics, Ries provides marketing directors, entrepreneurs, and small business owners with the skills they need to differentiate their products and services and make their brands stand out.
The Origin of Brands dives into how product evolution has unlimited potential to create new brands. Ries examines product categories and illustrate the key principles that drive product evolution. She also educates readers on how to manage and grow successful brands at different stages of evolution, explaining the inherent risks and opportunities each product evolution phase can present.
For entities in search of a proprietary way to develop and position their brands, War in the Boardroom shows organizations how to apply the battleground strategies of modern warfare to the boardroom for maximum results. This book explains the importance of developing a strategy and fighting for it, bearing in mind the ever-changing effect stakeholders have on a brand.
Whether aiming to win in the boardroom or create an unprecedented brand, Ries’s books present groundbreaking insights into the fundamentals of modern branding for the business minds of today. Her strategic and highly recommended works offer readers timeless knowledge in the unpredictable world of brands and provide invaluable advice for achieving success in the new market.
