Marc Gobe

Marc Gobe is an acclaimed author, designer, and consultant in the field of branding and marketing. He has published numerous books on these topics, including the best-selling Emotional Branding and Brandjam: Humanizing Brands Through Emotional Design.

Gobe was born in Rome in 1945. He graduated from the American University of Paris, with a Bachelor's degree in Political Science, and earned a Master's in Business Administration from Dartmouth's Tuck School of Business. He began his career as a marketing expert at a chocolate manufacturer, where he determined how to market the product and develop the "emotional and sensory relationship between consumers and packaging," according to his personal website.

In the early 90s, Gobe moved from marketing to communication, taking on a role helming the creative department at Landor Associates, the company responsible for some of the world's most iconic rebrandings. At Landor, Gobe embraced a new approach to branding, one that focused more on emotion, story, and visuals than corporate identity and product messages. This approach to branding led to several successful campaigns, including the redesign of Disney's corporate logo.

In 1996, Gobe left Landor and founded brandimage, a branding and design agency that assessed, defined, and strengthened companies through detailed brand analyses, communication strategies, and design solutions. Currently, brandimage has more than 110 offices and employees, in over 20 countries.

As a result of his experience, Gobe has authored and contributed to several books on branding. His seminal work, Emotional Branding, won the American Marketing Association's Best Book Award and is considered a classic in the field. In this book, Gobe analysed how emotion, psychology, and culture influence branding and how a brand's visuals and messaging should reflect this knowledge. In addition to this book, Gobe has written Brandjam, an exploration of how to "humanize" a brand, and Brandosophy, which uses philosophical and spiritual concepts to offer insight into a brand's unique soul.

Throughout much of the 2000s, Gobe shared his expertise as a keynote speaker, writing columns for various media outlets, and appearing on television. He has also contributed to various organizations, including the World Communications Forum in Geneva, the Global Brand Forum, and the French Association of Brand Specialists.

Marc Gobe is currently the CEO of brandimage and Thought Mechanics, a consulting agency specializing in marketing, innovation, and sales. His efforts over the years have helped to shape the way brands are created, communicated, and evaluated. He continues to spread his vision and message, helping companies and organizations make sure their brands have the emotional resonance and power to make a lasting impression.