Martin Lindstrom

Martin Lindstrom is an acclaimed international consultant, public speaker, and business advisor whose pioneering insights into the depths of consumer behavior have earned him a place among the world’s most respected marketing gurus. For over three decades, he has innovated marketing strategies with companies such as McDonalds, Microsoft, LEGO, Procter & Gamble, and Coca-Cola. He is the author of bestselling books such as Buyology, Brand Sense, Small Data, and The Ministry of Common Sense, which have been published in over 29 languages and have sold over one million copies worldwide.

In Buyology, Lindstrom explores the impact of advertising and branding on consumer behavior—with a focus on how marketers use the latest neuro-marketing tools to manipulate people into purchasing products and services. He reveals studies on the level of influence subliminal messages have on people and reveals frequently overlooked insights from surveys, focus groups, eye-tracking, and fMRI’s (functional magnetic resonance imaging). Along the journey, he also unveils strategies to market to consumers in more meaningful and effective ways, rather than resorting to mass manipulation.

In Brand Sense, Lindstrom explains how small details and seemingly irrelevant cues affect our decisions when choosing a product. Lindstrom believes that “the right detail can, in fact, make all the difference” in whether or not we migrate to a particular product over another. He looks at everyday product attributes, such as packaging, scents, and even the sound a product makes, to reveal how they trigger emotions in us, and ultimately influence our purchasing habits.

In Small Data, Lindstrom examines how small data points collected from our smartphones, watches, and other connected devices can paint a vivid picture of our behaviors, habits, and lifestyles. He explains why these data points, called “small data” because they are individual bits of specialized, targeted data, are so important for marketers, and how to use them ethically.

In his most recent book, The Ministry of Common Sense, Lindstrom provides a manifesto for rebuilding trust in business. He challenges leaders to take a much-needed step back from the myopic and superficial metrics such as customer satisfaction and look at the bigger picture, namely loyalty and intimacy. Lindstrom encourages readers to put trust ahead of profits and to think not in terms of instant gratification, but rather long-term relationships.

For those who are interested in exploring the power of marketing, branding, and consumer behavior, Martin Lindstrom’s work provides one-of-a-kind insights, strategies, and recommendations that can help businesses to better understand their customers and how to earn their trust. The popularity of his books, public lectures, and public speaking engagements is a testament to his ability to captivate audiences, educate, and leave lasting impressions on those who he touches.