Marty Neumeier

Marty Neumeier is one of the leading voices in the world of brand strategy and marketing. His work has helped develop and transform some of the top brands in the world, and his influence has been far-reaching. This guide will discuss Marty’s background, his career success, and the key learnings from his bestselling books.

Marty was born in Wisconsin in 1954 and grew up in South Dakota. He earned a degree in industrial design at the University of Illinois, then began his career in the advertising industry. He spent nearly thirty years as a creative and brand strategist at some of the largest international agencies. After rising to the position of Creative Director, he moved to California, working as an independent consultant on a range of global campaigns.

Over his career, Marty was responsible for branding some of the most influential companies in the world, including Apple, Nike, T-Mobile, and more. His work helped these brands build identity and position themselves effectively in an increasingly competitive environment. Marty’s career accomplishments can also be noted in his two accolades, the CLIO and The Emmy, each of which he was awarded in 1991.

In addition to his professional success, Marty has also become a prolific writer and educator. His first book, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, was published in 2006, quickly becoming the gold standard for brand strategy. Since then, he has released a string of successful titles, including the best seller Zag: The Number One Strategy of High Performance Brands, in 2008.

At the core of Marty’s books are practical strategies on how to define and distinguish your brand over the competition. He has a knack for demonstrating complex concepts in straightforward language, making his work easily accessible for any size company or loyalty marketer. In The Brand Gap, Marty examines the relationship between business strategy, design, and marketing, and how brands can unify these components to deliver better customer experiences.

In Zag, Marty explains how to ingeniously create loyalty among customers, using principles such as surprise, delight, education, and engaging storytelling. He explains how to think out of the box and encourages companies to consider broader practices that might otherwise be overlooked.

Throughout his career, Marty Neumeier has been responsible for some of the most recognisable and successful brands in the world. His influence has made him one of the most sought-after brand consultants, and his writing and teaching have provided a much-needed perspective on what it takes to create and sustain an effective brand.