Michael E. Gerber
Michael E. Gerber is a highly sought-after speaker, author, and an entrepreneur renowned for revolutionizing how businesses operate in the 21st century with his cult classic book, 'The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It.' He has authored over 10 books and has been featured in Fortune Magazine, USA Today, Fast Company, SmartMoney, and Wired.
Gerber was born in Pennsylvania and attended California Polytechnic and Stanford University, graduating with an economics degree. After college, he worked in finance and sales. After working in a corporate setting, Gerber decided he wanted to control his own destiny and started his own business, a printing franchise. With the success of his franchise, Gerber shifted his focus to helping people create businesses of their own. He went on to launch the Michael E. Gerber Companies, a successful business consulting and coaching firm.
Gerber has a unique perspective on business derived from his experience working on the front lines in businesses of all sizes. He believes that business owners need to take ownership of their businesses in order to make the most of their venture. This involves understanding the concept of the "e-myth," which is about having an entrepreneurial mindset, instead of a technician's mindset: understanding that there is a need for a system and processes to succeed in business.
In The E-Myth Revisited, Gerber argues that most small business owners don't really understand the concept of a business as opposed to a job. Instead, they focus on the activities instead of the goals and expected outcomes. He explains that business systems are important for any business to succeed. This includes understanding the goals of the business, delegating different tasks to people who can do them better, and working on the necessary processes to ensure that the desired results are achieved.
In the book, he also explains the different roles people typically take on in a business and how to identify each of those roles so that a business can succeed. He also outlines a system that business owners can use to recognize their weaknesses and strengths while finding ways to make the most efficient use of their resources.
Other books by Gerber include The E-Myth Contractor, The E-Myth Attorney, The E-Myth Accountant, The E-Myth Revisited Workbook, E-Myth Mastery and The E-Myth: Turning Dreams into Profits. In all these books, Gerber offers an abundance of tangible tools and advice for small business owners in order to help them achieve their goals and maximize their success.
In addition to his many books, Gerber is also a highly sought-after keynote speaker and is regularly invited to give talks and seminars to business owners of all sizes. For entrepreneurs looking for powerful tools to help them create successful businesses, Michael E. Gerber is the perfect source for practical advice, valuable insights, and inspirational stories.