Nir Eyal

Nir Eyal is an author, entrepreneur, and investor who has been helping tech companies create products that are rooted in neuroscience and psychology. His work has earned him praise from the Wall Street Journal, the New York Times, and other media outlets, and his book Hooked: How to Build Habit-Forming Products is a widely used reference in the startup world.

Nir Eyal was born in Israel and grew up in the United States. He studied religion and philosophy at Tufts University, and went on to earn a graduate degree in psychology from Stanford University. After graduation, Nir found himself working as a product professional in various tech companies, including Yelp and Microsoft.

It was during his time in the tech industry that Nir realized the potential for neuroscience and psychology to be applied to product design. He began researching habit formation and how technology could be used to create user experiences that were habit forming. This research led to the development of a book, Hooked: How to Build Habit-Forming Products.

Hooked explores the “hook” model, a repeatable system that can be used to design experiences to drive user engagement and loyalty. The book introduces the concept of four “hooked” elements: trigger, action, reward and investment. Hooked provides a detailed explanation of the psychological principles behind user engagement, and explores how to craft such experiences in products and services.

In addition to his writing, Nir serves as an advisor to many tech startups and venture capital firms, offering guidance on product strategy and user engagement. He also teaches courses on digital marketing and product design at Stanford University, where he holds the title of Research Affiliate.

Nir’s unique experiences have made him a sought-after speaker on the topics of technology, user experience, and psychology. Additionally, he is a regular contributor to publications such as Forbes, The Harvard Business Review, and TechCrunch. His work has been featured in the Wall Street Journal, New York Times, and the Guardian.

Nir Eyal is redefining the boundaries between psychology, technology, and business. He uses a combination of research and experience to identify and create opportunities for companies that build products that users love. In an ever-evolving technology world, Nir Eyal's expertise and guidance is invaluable to the design of products that form habits in people’s lives.