Porter Erisman

Porter Erisman is a renowned business leader, investor, and author best known for his work as former Vice-President of Chinese e-commerce giant Alibaba. He is the author of the highly acclaimed book “Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business”, which provides an in-depth look at the meteoric rise of one of the largest companies in the world. In the book, Erisman offers unique insights and valuable lessons on leadership, entrepreneurship, and globalization while outlining the strategies that made Alibaba into the retail powerhouse it is today.

Born in the United States, Erisman moved to China in 2003 to join Alibaba. As Vice President, he had the opportunity to work closely with Alibaba’s founder Jack Ma and managed the company’s international expansion. He was a part of the team that launched Taobao, the largest e-commerce marketplace in China, Alibaba Marketplaces, the world’s largest retail marketplace, and AliExpress, a global consumer-to-consumer e-commerce website.

Despite immense success during his time at Alibaba, Erisman has always been passionate about sharing his experience and wisdom related to the business world. This passion led him to pen his first book, “Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business”. The book offers readers the inside story of Alibaba’s explosive growth. Through vivid accounts, Erisman shares valuable insights on how to lead and manage a successful business in the era of globalisation.

“Alibaba’s World” provides readers with an inside look at how Jack Ma, the company’s founding visionary and leader, built Alibaba into the dominant force it is today. Through unique biographical accounts and candid interviews with key players, Erisman shares a detailed and engaging story of Ma’s rise to the top. He also dives into the obstacles and risks Alibaba faced over the years and how they were overcome by Ma’s innovative leadership and management style.

Erisman speaks eloquently on the importance of globalisation in the digital age, particularly the importance of having a global mindset to succeed. He explains that in order for companies to succeed, they must think about the world as one market. Companies must look for opportunities beyond their home country to expand their customer base and reach a global audience.

In “Alibaba’s World”, Erisman also offers readers valuable lessons on how to be a successful leader. He stresses the importance of taking risks, learning from experiences, and staying humble in order to create an environment of innovation and growth. He also speaks to the importance of building trust with both customers and employees and being able to identify and capitalise on opportunities.

“Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business” provides invaluable insights and lessons for readers looking to improve their business acumen and learn from one of the best in the business. Porter Erisman’s writing is informative and engaging, showcasing his deep knowledge of the business world and his admiration for the giants who built it. His book is essential reading for entrepreneurs and business leaders looking to maximize their success.