Rajendra Sisodia

Rajendra Sisodia is an accomplished author who has written numerous books and articles on various topics related to business and society. He is the co-founder of the American Marketing Academy and the Co-Chair of the Conscious Capitalism Movement. He is also a professor of marketing at Bentley University in Massachusetts and a consultant to several corporate giants such as Microsoft, Motorola and Goldman Sachs.

Rajendra Sisodia has written a number of books which focus on the concept of Conscious Capitalism, or the idea that businesses have both a moral and a financial responsibility to optimize the welfare of all their stakeholders (not just the shareholders). In his books, Sisodia explores and critiques the principles of conscious capitalism, examining how it has been applied and looking at the broader implications of the model. His work emphasizes the importance of social responsibility in business and has been praised by leading business scholars and economists such as Michael Porter and Milton Friedman.

His first book, Conscious Capitalism: Liberating the Heroic Spirit of Business (co-authored with John Mackey, co-founder of Whole Foods) is a foundational work showing how business can thrive by building on the four pillars of conscious capitalism: higher purpose, stakeholder integration, conscious leadership, and conscious culture.

His second book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (co-authored with David Wolfe and Jag Sheth) further expands on the concept of conscious capitalism by examining case studies of companies that have adopted the principles of conscious capitalism and written about the positive results they experienced.

Sisodia has also written several chapters in scholarly publications, as well as writing a regular column in the Harvard Business Review. His writings explore a wide range of topics related to conscious capitalism, including the role of corporate philanthropy, stakeholder orientation, the power of purpose-driven organizations, and the potential of conscious capitalism to address many of society’s challenges.

Finally, Sisodia is active in the global Conscious Capitalism movement. He is one of the co-founders of the movement, organizing events such as the annual Conscious Capitalism Conference and the Conscious Capitalism Action Network.

Rajendra Sisodia’s books and writings have been widely praised and his work has been influential in pushing forward the idea of conscious capitalism. By examining the philosophical and practical implications of the movement, he helps companies realize the potential to create positive change in their organizations and make a positive contribution to society as a whole.