Renee Mauborgne

Renee Mauborgne is an internationally renowned professor and speaker who is known for being one of the key minds behind 'Blue Ocean Strategy.' This book has had a profound influence on the way that businesses think about creating and competing in new markets. Renee is currently a professor and leader of the INSEAD Blue Ocean Strategy Institute in France, and continues to be a leader in teaching companies how to create and capture opportunities in new and untapped markets.

Renee was born in California and went on to get an MBA and a doctorate in strategic management from the University of North Carolina. She joined INSEAD in 1998 and has since become a professor of Strategy and Management, with a dual appointment in both the Strategy and Corporate Governance area as well as teaching in the Entrepreneurship area.

Renee is also the co-author of the international bestseller ‘Blue Ocean Strategy,’ written with W. Chan Kim. The book went on to become a #1 New York Times bestseller and was the #1 bestseller in many countries. The book has been widely adopted in both the business and academic worlds, and is held up by many as a seminal work in the field of strategy and competition.

Blue Ocean Strategy is based on the premise that instead of competing with other businesses within an established market, a new opportunity is to be found by creating and capturing a ‘Blue Ocean’ — a market that is not yet constrained by competition. Through this approach, businesses can leverage new ideas, innovation and technology to create less competitive market spaces. The strategy is another version of the popular ‘disruptive innovation’ approach employed by tech startups, which has become increasingly influential in the last few years.

Renee and Kim have followed up their bestseller with Blue Ocean Strategy Tools, which is a hands-on guide that provides practical steps for devising and executing a strategy. They also wrote ‘Beyond Blue Ocean Strategy,’ which provides deeper insights into how to maintain a competitive edge when establishing a new market.

Renee has traveled around the world and spoken to various audiences about Blue Ocean Strategy, ranging from Fortune 500 companies to higher education institutions. She is a highly sought after speaker, and is a regular contributor to Harvard Business Review. Renee also regularly provides advice and insights to many of the world’s leading companies, and she serves as a board member for several corporations.

Renee Mauborgne’s practical understanding of strategy and her deep insight into how companies can navigate both competitive and new markets makes her an invaluable asset to the world of business. Her work with Blue Ocean Strategy has already transformed the way companies think about competing and capturing new opportunities, and her research and insight are sure to continue to shape the field for years to come.