Rob Fitzpatrick

Rob Fitzpatrick

Rob Fitzpatrick is an author and founder of Mastery, a company that provides product management education and training to students and professionals. As an entrepreneur and product leader, Fitzpatrick is a major proponent of the idea that product managers and teams need improved frameworks to deliver user satisfaction and business success. He teaches practical skills and processes to help product managers learn the right skills to develop excellent products and services.

Fitzpatrick's career began in the early 2000s as part of the product and design teams at Apple and Google/YouTube. After five years as a product leader at Google and YouTube, Fitzpatrick founded Mastery in 2004. Drawing from his experience at both companies, Fitzpatrick developed and taught an ambitious, process-oriented approach to introducing and managing product roadmap, user experience, product launch and product marketing strategies to product teams. He also provides workshops and business consulting to help executives create successful products for their companies.

Fitzpatrick's books, "The Mom Test" and "The Product Book," are based on his processes and insights from his work over the last decade. "The Mom Test" focuses on customer development, helping product leaders learn the right skills to develop and launch products that customers actually want. Published in 2019, it was well-received by the tech community and was named one of USA Today’s top business books of the year. Fitzpatrick's second book, "The Product Book," was released in 2020. In it, Fitzpatrick explains how product teams can use his product management methodology to deliver successful products on time and on budget.

Fitzpatrick's writings and lectures are always enlightening and rarely miss the mark. His years of experience are evident in the books and events that he participates in, and his expertise has been invaluable to product teams across the world. His insights and processes have been applied to businesses of all sizes, helping to shape their future success.

Fitzpatrick is also a popular presenter on the global speaker circuit. He's presented at conferences such as Product Hunt San Francisco, Product Scaling Alliance, and WebX North America. He's even hosted his own workshops and open learning days at national and international events such as the London Product Meetup.

For any product leaders looking to improve their craft, Foo Fitzpatrick has you covered. His books and events provide an excellent source of knowledge for product managers and teams looking to get to the next level and stay ahead of the curve. Whether you’re looking to better understand customer development or how to launch a successful product, Fitzpatrick can help you get there.

Author books:

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Learn how to gather honest information from customers to test if your business is a viable idea, despite the lies they are likely to tell.