Tiffani Bova
Tiffani Bova is a leading authority on marketplace growth and innovation, serving as a global customer growth and innovation evangelist at Salesforce. Her knowledge and expertise has been instrumental in helping businesses of all sizes build long-term customer relationships. In her bestselling book Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business, Tiffani provides an eye-opening look at how you can drive growth through technology-fueled innovation and customer experience.
Tiffani’s career began as a sales specialist for a small software-as-a-service (SaaS) provider. After gaining invaluable experience as a sales specialist, she moved on to become a leader in customer relationship management (CRM) and customer experience optimization. Her success in the industry led to her role with Salesforce, where she's dedicated to transforming industries through technology and innovation.
In her book Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business, Tiffani uncovers what it takes to create a high-growth business in an ever-changing marketplace. With her expert guidance, her readers learn the intricacies of customer experience optimization, data-driven marketing and organizational transformation. Using a wealth of examples and case studies to bolster her points, Tiffani provides practical advice on how to turn data collected into tangible business advantages that optimize customer relationships for long-term growth.
Whether you’re a small business owner or a global enterprise, Tiffani’s advice offers direction on how to increase customer loyalty, grow revenue and win customers over again and again. She also discusses how to develop a customer-centric culture within an organization and how to leverage technology and experiential marketing to become a market leader. In addition, Tiffani explores the importance of trust and how to create relationships through loyalty and data sharing.
Topics covered in the book include understanding customer value, uncovering opportunities and utilizing data as an asset, among many others. With her extensive knowledge and experience, Tiffani is a trusted advisor that can help readers make smarter decisions that will position their businesses for growth in an ever-changing landscape.
By the end of the book, readers are better equipped to grow their business and build a sustainable customer base. Drawing on her experience as a global customer growth and innovation evangelist for Salesforce, Tiffani offers actionable advice for today's business leaders, whether their focus is on customer acquisition, retention, engagement or growth.
Tiffani is a sought-after speaker and mentor, having shared her insights with a host of companies and organizations, from startups to Fortune 100 companies. She has made numerous contributions to Forbes and Medium, as well as various other publications, making her a popular go-to source for advice.
Written for entrepreneurs and business leaders, Tiffani Bova’s Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business is an invaluable resource for anyone looking to optimize their customer experience and grow their business in an ever-changing market. Drawing upon her expertise in customer experience optimization, data-driven marketing and organizational transformation, Tiffani provides readers with definite direction and advice that is sure to go a long way in helping them create a successful and sustainable business.
