Yvon Chouinard

Yvon Chouinard is an acclaimed businessman, environmentalist, and author, best known as the founder of Patagonia, Inc., which has redefined the apparel industry by creating functional, stylish, and sustainable clothing. In addition to being one of the most influential leaders in the sustainable fashion movement, Chouinard is also a successful author and filmmaker.

Chouinard's writing career began in 1989 when he published the widely popular Let My People Go Surfing: The Education of a Reluctant Businessman. This book established his reputation as a leader in ethical business practices and ultimately became one of the best-selling business books of all-time. In the book, Chouinard chronicles his journey from a passionate teenage surfer with no money and few prospects to a successful entrepreneur with a thriving business. He outlines the importance of ethical practices, sustainability, and uncompromising quality in business. He also talks about his personal journey of finding purpose and meaning in life through his passion for climbing, surfing, and fishing.

In 2012, Chouinard co-authored the book, Simple Fly Fishing: Techniques For Tenkara and Rod & Reel. In the book, Chouinard and his co-author instructor, Craig Matthews, provide an introduction to the ancient Japanese sport of fly fishing. The authors cover the basics of the sport and also discuss philosophies behind it, particularly the idea of using a fly rod as a sort of meditation tool.

Chouinard also authored several works of fiction. In 2015, he released The Responsible Company, a fiction novel set in Patagonia's home in California's Central Valley. In the novel, protagonist Jack Geary attempts to save the Central Valley from rampant development, exploration and corporate greed. Through the journey of its characters, the novel outlines the importance of community, stewardship and sustainability.

Chouinard's most recent book is a 2017 memoir titled Falter: Has the Human Game Begun to Play Itself Out? In this book, Chouinard expands beyond the topics of sustainable business practices and delves into the environment, politics and the future of humanity. He argues for the importance of honoring nature and leading an ethical life. He also makes the case for renewable energy sources, warns of the potential threat of extreme weather, and outlines potential solutions to help protect the planet.

Throughout his career, Yvon Chouinard has remained one of the most influential voices in eco-conscious business and writing. From Let My People Go Surfing to Falter, Chouinard's books bring together his passion for the environment, sustainable living, and humanitarianism to create a timeless legacy that will continue to inspire readers for years to come.