Zack Exley

Zack Exley is the author of the acclaimed books Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, and The Grassroots, Geeks, Pros, and Pols: The Final and Complete Guide to Online Political Campaigning. Exley has written extensively about marketing, technology and social movements and is an active strategist, entrepreneur, and investor.

Exley’s career in politics, lobbying, and marketing began in the 1990s. As a lobbyist, he was a key figure in campaigns for environmental and labor causes. His experience in political communication blended with his interest in technology, allowing him to transition into a digital media career.

In the early 2000s, Exley founded Geekcorps and Revolution101, two organizations that provided graduate students from North America and Europe the opportunity to work with technology-related development projects in Africa. Later, Exley helped build the technology platform for Wellstone Action, a political organization that works to train candidates, activists, and organizations for progressive and inclusive political leadership.

Exley’s books, Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services and The Grassroots, Geeks, Pros, and Pols: The Final and Complete Guide to Online Political Campaigning, offer practical advice and insight on how to build and market new products and services. Offering both entrepreneurial and political guidance, Exley successfully analyzes create and utilizing digital media capabilities to build and manage campaigns with limited resources. With numerous case studies, Exley shares tips on how to identify target markets, expand reach and motivate and engage people around a cause or message.

Exley is currently an advisor to the organizations GetUp Australia, GetUp America, and Resource Media, as well as serves as the Chief Digital Officer of New Media Ventures. Exley is an advocate for digital inequality and his goal is to help create digital tools that provide resources and advice on building movements, political campaigns, and businesses to people regardless of their financial resources.

Throughout his career, Exley has been recognized for his commitment to using technology for progressive causes. In 2016, he was recognized as one of Fast Company’s Most Creative People in Business and by Campaigns & Elections magazine as one of the most influential innovators in the US political arena. He has been featured in publications such as the New York Times, Foreign Policy, and The Wall Street Journal, and has been a featured speaker at technology events such as the Massachusetts Institute of Technology Media Lab.

Zack Exley is an experienced campaigner and a premier digital strategist. Through his books and organizations, Exley has not only helped to shape the role digital media plays in both business and political campaigns but has offered effective advice on creating, marketing and maintaining an influential product or service. His work encourages people to reach their full potential, no matter their resources