One of the most popular business books of the past decade is "Book Yourself Solid" by Michael Port, a bestseller that sold over 250,000 copies worldwide. This comprehensive workbook provides readers with the essential tools to build a successful and thriving business. Whether you are a solo entrepreneur or part of a larger organization, "Book Yourself Solid" is an invaluable guide for taking your business to the next level.
The foundation of "Book Yourself Solid" is that great businesses are built upon relationships. According to Port, if you create meaningful relationships with your customers, they will not only buy your product or service, they’ll become loyal supporters. This is the key to ensuring your business not just survives, but thrives.
“Book Yourself Solid” is focused on teaching readers to create relationships with their clients and business partners that are based on trust and mutual respect. Port’s process begins by having readers define their “Ideal Client Profile” and identify the types of customers that are right for them. This is followed by creating an effective marketing plan, gaining visibility with potential customers, and developing business building skills such as networking and selling.
Throughout the book, Port provides readers with practical advice, exercises, and strategies to implement in order to make their business a success. He discusses the importance of using the power of referrals to get new customers, creating positive customer experiences, and making personal connections with clients. Port also includes templates and checklists to help readers keep track of their progress, and how to use the power of technology to automate processes.
The strength of “Book Yourself Solid” lies in its emphasis on a “personal touch” when it comes to marketing. This is different from the online approaches advocated by so many Internet marketing gurus; Port believes that face-to-face conversations, thank-you notes, and handwritten letters can be just as effective as social media campaigns or blog posts.
Port’s “Book Yourself Solid” is a must-read for any entrepreneur or business owner who wants to build and maintain successful relationships with customers. By providing practical strategies and exercises to create effective marketing plans and make meaningful connections with clients, Port provides readers with essential tools to make their business more profitable. It is no wonder why “Book Yourself Solid” has become one of the most popular business books of the past decade.
