Cashvertising by Drew Eric Whitman is a must read guide on how to use the science of advertising to increase profits and ROI. The book looks at both classic and modern advertising techniques, and brings forward a new way of thinking about messaging and customer engagement. Readers will learn how to craft killer ads that convert, measure the success of their campaigns, and use the results to constantly optimize their efforts and increase effectiveness.
The book starts with a deep dive into the psychology behind ad messaging. Drew explains how to evaluate the customer's needs, goals and desires, and craft a message that will be powerful, create an emotional connection, and result in a profitable outcome. He then explores how to use the language of persuasion and double-sided messaging to create compelling offers that will draw in customers.
Cashvertising then goes on to show readers how to craft persuasive messages that trigger customer action. Drew explains the rules of direct response advertising, such as using slogans, stories, and other devices to grab people's attention and draw them in. He also looks at various tools and methods to track customer engagement, and how to use the data to modify and optimize messages.
In the next section of the book, readers gain insight into the subtle nuances and psychology behind effective advertising. With “Neuromarketing”, he explains the effect of people's emotions and reactions when reading or viewing an ad. He then shows how to create visuals that capture people's attention and the importance of “branding” and establishing an identity for the business.
Finally, Drew looks at the “Instructional Marketing” model. He explains how to break down customer objections, create an action plan, and move the customer through the sales cycle. He emphasizes the importance of treating customers with respect and as an equal partner in the process. Drew then takes readers through the dos and don'ts of advertising, and tips to ensure a successful campaign.
Cashvertising is an essential guide for modern marketers and business owners who want to create ads that bring in customers and convert into profits. Drew focuses on both the psychology and the science of advertising and helps readers to craft exciting and effective messages. He explains specialist tools and techniques to measure and track success and shows how to use data to continually improve campaigns. It is an invaluable resource that will help any business owner increase ROI and find success in the arena of advertising.
