CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman

"CA$HVERTISING" tells readers how to use advertising psychology to their advantage. Drew Eric Whitman is an experienced marketing professional who has worked with many of the biggest companies in the world, including McDonald's and Procter & Gamble. In the book, he provides readers with an arsenal of tools, tips, and ideas that allow them to promote their own products or services more effectively.

Throughout the book, Whitman provides readers with examples of effective advertising campaigns that were successful. He explains how understanding the psychology of persuasion is essential for success in sales, and he explains the importance of repetition, emotion, and story-telling in any campaign. He explains how to gain consumer trust, understand consumer wants and needs, and how to use social media to their advantage.

The central concept of the book is its focus on "cashvertising," which is the use of psychological principles to increase the value of a product or service and grab the attention of customers. Whitman sees cashvertising as a combination of art and science, and it requires an understanding of both consumer behavior and persuasion techniques. He discusses five key cashvertising principles: making it personal, using storytelling to evoke emotion, using visuals to represent emotions, using persuasion techniques such as putting customers in charge of their own choice, and using the power of celebrity in advertising.

Further, Whitman examines techniques to increase the value of the product or service being sold, including using content-based advertising, using discounts and other incentives, and using unique selling points. He also explains how to get creative with advertising campaigns and use humor. He also discusses the importance of tracking results to determine which strategies were most successful so marketers can determine which strategies to use in the future.

Overall, "CA$HVERTISING" provides readers with a wealth of information regarding advertising principles and how to use them to effectively promote products and services. It provides detailed examples and guidance on how to craft successful campaigns and use leverage and creativity to grab the attention of the consumers. The book is written in a conversational style, making it easy for readers to understand and apply the concepts. Those who wish to learn how to better promote products and services to increase their profits should consider "CA$HVERTISING."