Getting to Plan B: Breaking Through to a Better Business Model by John Mullins, Randy Komisar

Though it’s easy to think of the companies we know and love as successes, the truth is that many entrepreneurs have had to overcome considerable obstacles before finding success. John Mullins’s book, “Getting to Plan B,” explores the importance of planning and quick thinking for entrepreneurs.

In his book, Mullins provides readers with a comprehensive guide to finding success. He covers topics such as developing ideas, building business models, and surviving failure. He also focuses on finding areas of opportunity, testing new models, and leading with conviction. The main takeaways from this book are the importance of rigorous and prompt experimentation, as well as the need for entrepreneurs to harden their resolve and commit to their vision. Crucially, Mullins encourages entrepreneurs to push past Plan A and investigate alternatives for success.

At the heart of “Getting to Plan B” is the idea of “agile” experimentation. The author argues that entrepreneurs must systematically test ideas by gathering data and feedback. This ensures that entrepreneurs are able to identify areas of success quickly and pivot as needed. Mullins emphasizes the importance of testing on a much smaller scale before scaling up. This approach allows entrepreneurs to minimize their risk while maximizing their potential for success.

Mullins also devotes considerable attention to the discussion of failure. He argues that entrepreneurs who wish to develop a better business model must be willing to confront failure and use it to their advantage. Mullins posits that failure presents entrepreneurs with a unique opportunity for learning, and that embracing challenges is crucial for success. Entrepreneurs should also accept that failue is a part of the process and use it as an opportunity to discover new opportunities.

Overall, John Mullins’s “Getting to Plan B” provides clear and comprehensive guidance on how entrepreneurs can develop better business models. The book offers a thorough overview of topics such as agile experimentation, testing on a small scale, and the importance of facing failure. The main takeaways from this book are the importance of progressing past Plan A and learning from failure. By taking the time to carefully examine their business models, entrepreneurs can increase their chances of finding success.