Goliath’s Revenge: How Established Companies Turn the Tables on Digital Disruptors by Scott A. Snyder, Todd Hewlin

In “Goliath’s Revenge: How Established Companies Turn the Tables on Digital Disruptors" by Scott A. Snyder, readers are given a detailed look at how some of the world’s most successful traditional companies have used savvy marketing strategies and innovative business practices to stay ahead of the competition in today’s digital age.

When compared with the technology innovators of Silicon Valley, many traditional companies appear to be left in the dust. But according to Snyder, these companies have managed to make it through the disruption by leveraging their size and brand recognition to their advantage. By taking a proactive approach to managing the digital disruption, these companies have managed to stay competitive and continue to maintain their traditional business advantages.

In Goliath’s Revenge, Snyder outlines three main strategies established companies can use to turn the tables on digital disruptors.

The first strategy entails leveraging a company’s size and brand recognition to gain a competitive edge over its digital disruptors. The digital upstarts often lack the infrastructure and marketing budget needed to mount a credible response to the large incumbents. Snyder argues that traditional companies can exploit this competitive imbalance by taking advantage of their existing customer acquisitions channels and sophisticated marketing techniques. By doing so, they can establish a competitive edge in the digital age. Furthermore, Snyder recommends that established companies take advantage of their size and brand recognition by leveraging their scale to create personalized offers and services which are not available to the digital disruptors.

The second strategy involves using technology to enhance and optimize existing processes and products. Snyder explains that traditional companies need to embrace technology as part of their strategic plans to remain competitive in the digital age. He argues that embracing technology should not be seen as a one-time investment, but rather should be viewed as an acknowledgment of the changing market landscape and the need to continually evolve in order to remain competitive. By investing in new technologies, traditional companies can reduce costs, increase customer satisfaction, and remain ahead of their digital competitors.

The final strategy Snyder recommends to established companies is to form partnerships with start-up companies. By establishing partnerships with budding digital disruptors, traditional companies can gain access to knowledge and resources which are otherwise inaccessible. Furthermore, these partnerships serve as an effective way for traditional companies to stay ahead of the game, as they are able to test-drive emerging digital technologies before their competitors have had a chance to adopt them.

In conclusion, traditional companies need to take action to stay ahead in the digital age. By combining their existing customer acquisition channels, brand recognition, and strategic partnerships with digital innovators, traditional companies can prove the old “Goliath and David” hypothesis wrong and emerge triumphant in the age of digital disruption. With the help of Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors, readers will be armed with the necessary tactics and strategies to stay ahead of the competition.