Writing seductive web copy might sound like an oxymoron but it's an essential skill in today's competitive online environment. In order to ensure that your website stands out from the crowd and captures your target reader's attention, you need to incorporate seductive web copywriting techniques into your web pages.
Henneke Duistermaat, the author of Enchanting Marketing, has become the go-to source for writing seductive web copy. In her book, she walks readers through the process of crafting messages that appeal to their target audience. Here's what you need to know about writing seductive web copy according to Henneke Duistermaat:
Focus On Your Reader
When you're writing web copy, your goal should be to write from the perspective of your target reader. You need to title and write your copy with them in mind. Whether you're targeting a certain demographic or a certain behavior, always ensure that your copy speaks directly to those individuals.
When you do this, it makes the impossible possible: it helps you to create an instant connection with your reader. This gives you the power to get your reader to actually take the time to read through your copy.
Peel Layer By Layer
Web copy should be written in short chunks with concise sentences. This gives your reader the ability to skim through your text quickly, while absorbing a lot of information along the way.
Duistermaat encourages her readers to use a “peel-the-layer” approach when writing web copy. This method involves creating multiple layers of information, each more detailed and interesting than the last.
You should start by writing the broadest layer of information first and gradually increasing the complexity as you go along. This will make your copy more interesting and engaging for your readers.
Learn to Speak In An Imaginary Dialog
Another helpful tip from Duistermaat is to write as though you are having an imaginary conversation with your reader. Speak with them directly and give them the information they need in short, easily digestible chunks. This allows your reader to quickly consume and understand what you're trying to say.
It also helps to inject a bit of personality into your writing, making it more alive and engaging. You should use language that is easy and friendly so that your readers feel like they are getting to know you.
Make It Fun
Finally, Duistermaat recommends injecting some fun into your web copy. This can be done by adding a bit of humor or making a pop culture reference. This will make your copy more interesting and appealing, as well as showing that you have a connection to what your readers are interested in.
These are just a few of the tips Duistermaat offers in Enchanting Marketing. With her help, you can create web copy that stands out from the rest and captures the attention of your readers.
Seductive web copy is an essential part of today's digital landscape and with the help of Henneke Duistermaat, you'll be able to write web copy that captures your readers attention and drives them to take action. By focusing on your reader, using a “peel-the-layer” approach, speaking in an imaginary dialog, and keeping your copy light and fun, you'll be able to create web copy that stands out from the rest and helps you reach your desired goals.
