Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth by Mark W. Johnson, Josh Suskewicz

Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth by Mark W. Johnson is a book that empowers readers to use their own intuition to create a powerful vision for their business and personal life. It focuses on using a “visionary thinking” approach to generate greater profit, market share, and customer loyalty. Using real-life examples from some of the world’s top companies, Johnson provides a unique perspective on visionary thinking and offers practical advice on how to develop it.

The book starts off by discussing the importance of having a vision, outlining the ways in which a clear and compelling vision can help to drive business growth and success. Drawing on examples from companies such as Apple and Starbucks, Johnson highlights the power of vision in helping to create and sustain market leadership, innovation, and product success. He argues that a focused vision can provide a “north star” that helps to guide all business decisions, as well as provide moments of inspiration during challenging times.

Johnson then describes the “visionary thinking” process, outlining the steps that business leaders can take to develop and implement a vision. He emphasizes the need to get out of “business as usual” mode and to be creative, looking at the entire customer experience from a fresh perspective. Johnson offers detailed advice about how to identify opportunities for growth before anyone else does, and how to create strategies for turning those ideas into reality. He also emphasizes the importance of being able to “dream big” to create breakthrough growth.

The book also includes practical guidance on how to develop the skill set necessary for visionary thinking, as well as guidance on how to obtain buy-in among company stakeholders. In addition, Johnson offers advice on managing risk and setting expectations as part of developing a vision. He also emphasizes the need for leaders to be open to new ideas, learning how to challenge their own assumptions and beliefs.

Lead from the Future is an inspiring and practical book that provides the tools and strategies necessary to help business leaders turn their visions into realities. Through his engaging and thought-provoking stories, Johnson shows readers how to align their visions with their strategic goals and how to recognize opportunities that can drive business growth. He offers a refreshing perspective on how to use visionary thinking as a way to unlock extraordinary growth and competitive advantage. With this book, business leaders will gain the insights they need to take their businesses to the next level.