Making Numbers Count: The Art and Science of Communicating Numbers by Chip Heath, Karla Starr

Have you ever been confused by numbers? Ever had difficulty trying to make sense of a graph or a chart full of figures? The good news is that it’s possible to learn the art and science of communicating numbers for better understanding. In his book, Making Numbers Count: The Art and Science of Communicating Numbers by Chip Heath, readers will discover how to make numbers come alive in order to easily understand their meaning and purpose.

Heath starts by encouraging the reader to think of numbers as storytelling tools. He argues that narrative is the key to making numbers meaningful, and that storytelling can bring the numbers to life. Heath explains that by making the numbers “come alive” we can turn them into memorable stories, leading to higher degrees of understanding and acceptance. He then provides tools and tactics to help us transform dull data into compelling stories and visualizations.

The book covers the benefits and pitfalls of using numbers and tells stories about powerful ways to communicate numbers and inspire readers. Specific topics covered include how to select the right data, convince people, and use the power of clarity. It also covers the structure of stories, including how to combine facts, characters, plot, and language to make the data come alive.

In the second part of the book, Heath encompasses the science of communicating numbers, discussing how to design effective presentations and visuals that draw attention. He explains how to convey information through tables, graphics, and diagrams and provides tips for designing visuals that are easy to understand and remember. He also explains the psychology behind how we process information, covering concepts such as processing fluency, pattern recognition, and mental models.

Finally, Heath covers the art of communication, explaining the steps needed to select visuals and write narratives that engage readers. He explains how to craft stories to draw attention, send a message, and explain the numbers. He also covers the topic of storytelling and how to use language, visuals, and emotions to create powerful and persuasive stories.

The book provides an accessible yet comprehensive guide to mastering the language of numbers and transforming data into compelling stories and visuals. It offers readers practical tips for framing stories to communicate information more effectively, as well as strategies for creating user-friendly visuals. Making Numbers Count is a must-read for any professional who needs to communicate numbers to audiences.