Mission: How the Best in Business Break Through by Michael Hayman, Nick Giles

In “Mission: How the Best in Business Break Through”, Michael Hayman shares his insights on the strategies and tactics required to succeed in the digital age. Hayman argues that organizations need to devise a mission that inspires the whole team and facilitate its execution with the best techniques.

Hayman begins by defining “mission-driven thinking” as the approach that values execution over ideas. He stresses that organizations must have a purpose and mission to succeed. Without this, organizations will fall into the trap of addressing short-term objectives without focusing on what will drive sustainable growth and success in the long term. This mission must be clear and inspiring, allowing employees to feel an emotional connection to their work.

Moving on to practical advice, Hayman demonstrates how big organizations can create and execute a mission more efficiently. He suggests that companies focus on the customer first, prioritize data-driven decisions and ensure that their mission is genuinely felt by the team. He outlines five techniques to help make this happen: culture mapping, team incentives, technological advancement, data sharing, and stakeholder engagement.

For culture mapping, Hayman recommends that organizations take a step back and evaluate the purpose of their mission by mapping out the core values that define the culture of a company. Team incentives should be put in place to ensure the mission aligns with the team and to reward what creating sustainable value for the customer. Technological advancement is seen as a key way for companies to stay competitive and be more productive in executing the mission. In addition, Hayman advises that leaders share data openly and facilitate collaboration among teams and stakeholders to ensure everyone is working together towards the same goal.

Finally, Hayman looks at how businesses can build on their mission to break through the competition. He encourages organisations to look beyond traditional marketing and formulate creative campaigns that stand out. He stresses the importance of monitoring success and encourages businesses to think long-term by focusing on customer relationships.

In “Mission: How the Best in Business Break Through”, Hayman provides readers with straight-forward advice on how to make the best use of their team in order to break through the competition and succeed in the digital age. By offering practical advice on culture mapping, team incentives, data sharing, technological advancement and stakeholder engagement, Hayman enables readers to start weaving the core elements of mission-driven thinking into their business. With this book, Hayman speaks to the challenge of any contemporary organization: to build a mission that inspires their team and achieve their business objectives.